In the document is identified the impact of telecommunications costs (as well as other critical business factors such as property rights, regulatory issues, availability of basic networks or generic services) and it is described how the overall project is planned to be financed.

Using statistical inputs about cultural wealth fruition the business forecast is built. The main info source input is the experience of Partners involved in the Mosaic project.

URLs	Topics
http://www.echo.lu http://www2.echo.lu/libraries/en/ecup.html http://www.echo.lu/libraries/en/libraries.html	EUROPEAN COMMISSION WEB SITE -LAWS ON IPR
http://www.law.cornell.edu/ http://www.lawsociety.org.uk/ http://www.cyberlaw.com/ http://www.Kopinor.no/english/ext-eng.htm http://www.wipo.int/eng/diplcon/distrib/100dc.htm http://www.strategis.ic.gc.ca/sc_mrksv/cipo/prod_ser/online/guides_e/g_cop_e1.htm http://www.wto.org/intellec/3-ipgpbp.htm	LAWS ON IPR
http://www.infowin.org/acts/rus/projects/ac019.htm http://www.laas.research.ec.org/esp-syn/text/20460.htm http://www.albion.ncl.ac.uk/esp-syn/text/21671.htm http://www.imprimatur.alcs.co.uk	OTHER EUROPEAN PROJECTS
http://www.trace.wisc.edu/docs http://www.cs.reading.ac.uk/museum/mw97/paper/node	STATISTICS ON ELDERY AND DISABLED
http://www.cybercash.com/cybercsah/services http://www.cybercash.com/cybercash/company/news/releases/1998/98may06barclay.htm http://www.activmedia.com/restricted/webrevenues2.html http://www.iijnet.or.jp/fmmc/501e.htm http://www.nomade.fr/contenu/infoendirect/afp	ELECTRONIC COMMERCE
http://www.konbib.nl/infolev/rkd/engpubl/mmwg/12-right.htm http://www.hllaw.com/articles.htm	REPORTS ON THE IPR PROBLEM
http://www.brameur.co.uk/vasari7magnets/wp4/section4	VASARI PROJECT
http://mosaic.infobyte.it/project/project.html	MOSAIC WEB PAGE

1.4 Applicable Documents

• Work Package 1100: SURVEY on the STATE of the ART
• Work Package 1100 (SUMMARY): SURVEY on the STATE of the ART Summary
• Work Package 1300: Partner Research and Economical Agreement Definition
• Work Package 1400: Target Users Profile Specifications
• Work Package 1400 (SUMMARY): Target Users Profile Specifications Summary
• Work Package 1500: Requirements Definition Document
• Work Package 1500 (SUMMARY): Requirements Definition Summary
• Work Package 1600: Technical note on Application Reuse
• Work Package 1600 (SUMMARY): Technical note on Application Reuse
• Work Package 1700: Architectural Document
• Work Package 1700 (SUMMARY): Architectural Document Summary
• Work Package 1800: Dissemination of Results

ref. http://mosaic.infobyte.it/project/project.html

1.5 Document Structure

As previously described the planning and development of the MOSAIC project must be inserted and integrated in the current technological and economic development scenario, with particular reference to the cultural heritage sector in its different promotion, fruition, management and valorization components.

It is of utmost importance that the entire planning of the MOSAIC system is on line with market demand shown by the different user targets and, parallel, takes into consideration the technological, service and marketing characteristics of the current competing offer and the obvious one in the immediate future.

As known, the technologically advanced sectors continually modify market characteristics, varying the business models even after a few months. In these sectors the risk of producing services and products which are born obsolete and outdated is very high.

It is therefore indispensable to think of the research project’s development process open and orientated towards the market. The latter is able to adapt and modify itself according to both the variation in tastes and demand as well as to the variations in the technological scenarios within which it operates.

Consequently the priority role that the analysis of the market, in its different components and exceptions, will have is obvious.

The main objectives of the market study may be summarized as follows:

1. Qualitatively and quantitatively evaluate the response of the potential market to the services and products offered by the MOSAIC project;
2. Emphasize the gaps between needs and expectancies of the market and the offer of the Project via a continuous monitoring of the sector both at national as well as international level;
3. Find the areas and the cultural heritage which present the more appropriate characteristics for an insertion in the MOSAIC system;
4. Elaborate one or more feasibility studies for the use of the produced technology and service by new firms to evaluate the degree of transferability of the system and find the profit levels;
5. Define the more appropriate business models for the commercial exploitation of the system and define the possible financial plans.

The actions which will be taking place will be:

1. The analysis and monitoring of the market for demand and supply;
2. The economic-financial feasibility study of the transferability of the system to small and medium-sized firms (the CSC).

The analysis will be divided into a number of sections:

The estimate and evaluation of the potential demand of the offered services; monitoring of the sector with particular regard to the potential alternative and competing technologies; identification of the type of services (cultural interactive and assisted entertainment, joint artistic themes, joint territorial themes) and personalized products (CD-ROMs, DVD, other multimedia products, videos, multimedia postcards) with a greater market demand and able to stimulate a greater demand; find possible new entrepreneurs. With particular reference to young qualified people (preferably in economic, scientific and computer studies) and graduates in scientific-economic, computer, literature subjects; people graduating in the same subjects; qualified people in art. The objective is to stimulate young people, with a very important endowment but not specific, to become managers of cultural heritage and activity.

The work plan which will be adopted will be divided into the following parts:

1. Analysis of the offered service in the local market and limited to one "type" of cultural good;
2. Analysis of competitive strategies. The following aspects will be evaluated:
• strategic areas;
• strategic positioning;
• competitive advantage;
• marketing policies;
• price policies;
• promotional policies;
• commercialization policies.
3. Analysis of human resources and firm organization.
4. Analysis of the costs of investment;
5. Cost-benefit analysis for the service centers. The costs-benefit analysis for each service which will be elaborated will be useful to immediately, ex-ante, verify which are the more profitable activities and which ones have a greater element of risk. It is superfluous to underline the importance of this type information in the trial phase. The separate evaluation of each activity will allow even during the validation phase eventual adjustments in terms of functions, activity, programming, organization, etc.
6. The provisional balance and financial plan.

2. The Promoters of Mosaic

2.1 Provide all relevant information to identify the promoters and qualify its ability to execute the project. This include its Legal status, Corporate Structure, Capital Structure, Organisation, Staff levels and Past experience in similar projects

The Consortium has discovered a strong expectation from the cultural world (from different players in the cultural heritage). Following the line of MOU, we found many potential partners which are very interested as industry in sponsoring, institutional organizations for content provision, users (customers) interested in access to the content promoting artistic goods (large demand from owners of artistic goods), etc.…
Technology Infrastructure are available, but a part of the content is still „missing". A facilitation of creating and managing new content is necessary. We will achieve it by increasing the capability to manage with institutional organizations. Shift of paradigm from centralized to cooperative (decentralized) approach - network aspect.
The creation of new areas and economic flows around the valorization of cultural heritage could determine an anomalous and opposing trend phenomenon. In this case there is the possibility that the introduction of new value added technologies could increase employment instead of reducing it (something that occurs almost everywhere in other applicational sectors). For this reason we believe that MOSAIC by creating new services, can give the opportunity for new jobs.

MOSAIC network is linked to advanced technology ISDN and ATM and its nodule points in technological and service management partners are: Infobyte of Roma, Politecnico of Milano, CINECA of Bologna (GARR and the University network, a consortium of colleagues of 13 Italian universities: Ancona, Bologna, Catania, Ferrara, Firenze, Modena, Padova, Parma, Siena, Trento, Udine, Venezia) ZGDV of Darmstadt (the network of the universities of Germany, Portugal and South America), La Cité de Scince, Sophia Antipolis (Nice), JCR of Graz, Japan (the private and university network) USA, Canada, Egypt and other countries. The broadcasting Centres can rely on the Banca di Roma distribution network (1200 branches open to the pubic) and 300.000 consumers of the experimental network ATM by Bell. Both in the ABI network (Italian banking Association) and with the board for Cultural Relations of the Italian Ministry of Foreign Affairs have shown interest in becoming members in order to spread Italian cultural heritage through a diplomatic network abroad. Firstly through Italian Cultural Institutes and then through Italian Embassies and Consulates throughout the world. A technological agreement is going to be defined between MOSAIC and CHIN (Canadian Heritage Information Network).
An interesting experiment will take place by the end of ’98 at the Shoenbrunn castle in Austria. The first MOSAIC Service Centres will be started so the products and services can be tested by the public. There are numerous industrial partners involved in the MOSAIC project, here are some of them: Hewlett Packard, Silicon Graphics Apple, France Telecom, Imation, Microsoft and Italtel. Hewlett Packard, in particular, will take part in the star up of the Image Server and the relative techniques of the management of images. Imation is taking part with its years of experience in the field of photography (Ferrania brand) and medical images whereas Italtel is participating with the setting up of network technology and user points.
A relevant part of the interlocutors, contacted during the workshops, have already demonstrated a concrete attention to the MOSAIC project. The list of associations, companies, institutions contacted for MOSAIC is the following :

• Schloss Schoenbrunn
• Österrechische National Bibliothek
• AIT - Angewandte Informationstechnik - Graz
• Associated of Hofburg
• Albertina – Wien

• Virtual Presence Limited - Sale Cheshire
• VASARI Enterprise ltd – London
• Cambridge Management group

• Cité des Sciences et de l’Industrie - Paris
• SIM TEAM - Paris
• Fondation Sophia Antipolis
• Club MITSA - Sophia Antipolis
• Cryo-Networks – Paris

• ART+COM
• Museum fur Antike Schiffahrt - Mainz
• Romisch-Germanisches Zentralmuseum - Mainz
• Bildarchiv Preussicher Kulturbesitz - Mainz

• Accademia Massimo - Roma
• AIACE - International Association of Computing in Archaeology
• Apple Italia – Milano
• Archivio Centro di Catalogazione Beni Culturali Villa Manin - Regione Friuli Venezia Giulia
• Archivio Storico Bulgarini d'Elci
• Archivio Storico Diocesano di Milano
• Associazione Bancaria Italiana – Roma
• Bancaria Editrice – Roma
• Biblioteca Capitolare di Verona
• Canadian Embassy of Rome
• Cap Gemini Italia S.p.A.
• Capware – Ottaviano, Napoli
• CNR - Consiglio Nazionale delle Ricerche
• Cooperativa archeologia, s.c.r.l. per la valorizzazione del patrimonio culturale - Firenze
• Ente Interregionale - Progetto Europeo "Herity" - Roma
• Fondazione Antonio Mazzotta – Milano
• Fondazione Longhi - Firenze
• Fondazione Ricci Oddi, Piacenza
• Fondazione San Paolo di Torino
• Galleria Nazionale d’Arte Moderna - Roma
• Istituto Italiano per l'Industria Culturale - Roma
• ITALTEL S.p.A. – Milano
• Luiss - Libera Università Internazionale degli Studi Sociali
• Marsilio Editore - Venezia
• Mediatech, Roma
• Ministero Affari Esteri – Roma
• Ministero per i Beni Culturali e Ambientali - Sopraintendenza per i beni ambientali e storici per l'Abruzzo, L'Aquila.
• Musei Capitolini - Antiquarium Comunale - Roma
• Museo dell’Orto Botanico - Roma
• Nautilus – Capri
• Progetti Museali S.p.A.
• Progetto: "I Musei Virtuali della Certosa di Calci". Progetto concordato tra lo Studio ZYX, la Soprintendenza B.A.A.A.S. di Pisa
• Provincia di Milano, Assessorato alla Cultura e Tempo Libero
• Regione Lombardia, Assessorato alla Cultura e Trasparenza – Milano
• Scuola Normale Superiore di Pisa - Centro Ricerche Informatiche per i Beni Culturali
• Silicon Graphics - Milano
• Sovraintendenza delle Antichità e Belle Arti del Comune di Roma
• TELECOM ITALIA
• Università degli studi di Pisa. Supportato dal Comune di Calci e dalla Provincia di Pisa
• Università degli Studi di Trieste - Dipartimento EI – Trieste
• Università di Padova - Dipartimento di Elettronica e Informatica

• Centro de Computacao Grafica – Coimbra
• Universidade Do Minho – Retoria
• Museu Regional De Arqueuologia D. Diogo De Sousa – Braga
• Universidade de Tras-os-montes e Alto Douro

• Göteborg University - Department of Environmental Science and Conservation - Institute of Conservation
• Metimur Company (technical Partner)

• Centro de Estudios del Patrimonio – Madrid
• University of Jaén
• Universidad Autonoma de Barcelona
• Universidad Autonoma de Palma de Mallorca
• Ministerio de la Cultura – Madrid
• Museo Nacional de la Ciencia y de la Tecnologia – Madrid

• Hewlett Packard Europe (Belgium)
• Imation S.p.A (borne of 3M Innovation)
• Microsoft Europe
• National Technical Museum - Prague

• R.I.T.S.E.C. - Regional Information Technology and Software Engineering Center - Egypt
• CRC Research Institute Inc.
• SUMS (System for Universal Media Searching) project - G7 - Toronto - Canada
• Guggenheim Museum - NY (USA)
• CAD Center Corporation
• CALTECH - CA (USA -G7 partner)
• Capital Normal University - Beijing - PR of China
• CHIN Canadian Heritage Information Network
• Xerox Palo Alto Research Center - Palo Alto CA – USA
• Lighscape Inc. - San Jose CA – USA
• Multigen Inc. - Palo Alto – USA
• Microsoft Reseach Centre - Redmond WA – USA
• AMICO – USA

All the partners in the MOSAIC consortium have subscribed to the Memorandum of Understanding (MoU) of the European Union dedicated to the promotion of access to European cultural heritage through multi-media.

The project organisation configuration for the future evolution, at the moment, is consequently the following:

The following table illustrates the Legal form, Organization type, the staff number and the role in the project of the MOSAIC partners:

3. Mosaic Scope and Objectives

3.1Provide a summary description of the Project. Describe its objectives

MOSAIC project is one European element for the development of cultural services and products through networks in the International global market. MOSAIC is basically the product of two networks: a telematic network and a physical distribution network spread across countries. The telematic network is made up of meshes with different performance levels from ATM to ADSL via internet and ISDN. The telematic network is the heart of the project: it provides a wide range of excellent services and performs a basic communication channel between nodes supplying contents and the various types of users.
MOSAIC is a new approach to organisation, maintenance and promotion of historical and artistic heritage. Interactive avant-garde technology, multi-media and telecommunications applied to all forms of art in museums, galleries, architectural pieces.
Our European cultural heritage is unique. We have a huge amount of art: from graffiti to affreschi, architectural pieces to urban landscapes not to mention craftwork.
Strange as it may seem, this is one of the causes of the problems of European artistic heritage, especially in Italy. Advanced technology could solve some of the problems that our cultural heritage is facing: the lack of space open to the public, the lack of infrastructure, the cost of restoration, maintenance and all costs involved in the up-keep of art, exhibition space and education. Moreover, all those lovely paintings and art pieces hidden in private homes and stored away out of view can finally be seen by everybody with the help of technology.

The main goal of MOSAIC is to facilitate access to the cultural heritage of European Countries and to promote encounters and exchanges between cultural operators and users.
MOSAIC shall create an integrated system on culture institutions (museums, libraries, photo-archives,… ) and users (specialists, researchers, tourists, tourist operators, adept employees,…) that shall be Cultural Service Centre (CSC) capable to facilitate meetings between agent entities and users with an added value.
These institutions and users are presently two macrocosms disjointed or casually integrated. For this reason there exists a flow detachment between inquiries and requests.
It is, therefore, mandatory to define an intermediate layer of interconnection that can make the system truly inter-operable (Cultural Service Centre).

Cultural Integrated System General Schema

Like the ganglions of a nervous system, the Cultural Service Centres know the semantic rules of primary users (multi-lingual and inter-operability) and satisfy the most sophisticated inquires (theme of research), within the cultural dimensional parameters: heritage period, multi-subject (pictorial, archaeological, bibliographical,.. ), with a multimedia response (image+ text+photo+ ...).

Main goals of Mosaic are:

• Idealise an integrated and inter-operable system capable of satisfying the most varied information requirements on the cultural heritage patrimony sector.
• Creating an integrated system on culture entails individualising a series of agent entities (museums, libraries, photo-archive,.. ) and of users (specialists, researchers, students, tourists, tourist operators, adept employees,..) and the cultural service centres capable of facilitating and meeting agents entity and users with an added value.
• The agent entities and the users are today two macrocosms disjointed or casually integrated. For this reason exists a flow detachment between inquiries and requests.
• It is, therefore, mandatory to define an intermediate layer of interconnection that can make the system truly inter-operable (cultural service centre).
• The user requirement definition process and the implementation of primary ganglions of the integrated system make-up the innovative elements of this proposal.

4.1 Describe the services that will be provided

The WP 1700 – Architectural Document contains a detailed description of the involved technologies and Mosaic services. Here a list of the main services is presented:

• basic network
• video-conferencing
• virtual reality room (vision room)
• delivery of cultural derived product
• tutorial tours in digital museums
• multi-linguistic thesaurus
• creation of virtual exhibitions not related to a real one
• cultural events management and promotion

The objective is to establish a technical, operation and commercial basis for trans-European electronic access which ensures:

• better visibility for cultural wealth and openness to the public;
• extension of real exhibition space to virtual-cyber space;
• efficient information interchange amongst homologous institutions across Europe and amongst organisation and researchers;
• need to create and consolidate a distributed work of art data base able to manage and locate each item across Europe;
• need to define a standard format, based on 'de facto' status , for information systems in order to access and exchange data from different locations;
• elaboration of multilingual presentations;
• need to enrich and integrate actual 'back stage' museums information systems in order to provide information to the public both on site and home;
• need to design and realise a framework to organise and deliver information to the public;
• creation of new skills and working places;
• promotion and dissemination of European cultural heritage as a common basis of interest and development;
• the preparation of high-quality publications, exhibitions, conferences and other events.

In the specific sector of information technology for museums and galleries the objective is to establish a solution which ensures:

• openness and inter-operability of access systems;
• the widest possible access, through data communication over switched telephony as well as over high-speed cable and fibre networks;
• the possibility for museums, galleries and libraries to charge modest fees for access and reproduction of information and images, but the possibility to offer free access from schools and universities;
• proper protection of intellectual property rights and copyright, with operational mechanism for controlling and charging for commercial re-use of material;
• a balance between scientific and academic interest in museum/gallery collections or libraries and generic public interest.
• possibility to access information both from the museum and directly from home;
• possibility to create a trans-European network of "Cultural Wealth Information Providers" in order to sell high quality documents (high quality colour prints, 3D digital or solid models);
• possibility to obtain a geographical or historical path or map related to an author or movement;
• possibility to offers not only 2d low and high resolution images but also movie-maps, 3d models, VR experiences, digital animation and reconstruction (archeology, not yet completed, totally or partially destroyed work of art)
• tutorial tours in digital museums;
• hyper-media navigation and surfing trough different kind of work of art and information (architecture, sculpture, paintings, frescos etc.)
• creation of 'virtual' exhibitions not related to the real one (collection of disseminated works of art, etc).
• the possibility for scholars and researchers to connect and access to cultural heritage and educational information and images stored in libraries and bibliothèque in order to learn and teach with modern instruments at a modest or even free charge.

The following tables will summarize the Users categories in term of profiles and needs.

A list of tables containing description of users characteristics and their needs is on documents Target Users Profile (WP1400, Paragraph 3.1. ref. http://mosaic.infobyte.it/project/project.html )

The technical Mosaic framework can be presented in terms of client fronted (application) and server organisation (infrastructures):

4.3 Describe the Demand for the Services to be Provided and expected competition

According to 1995 data published by the World Tourism Organization with main offices in Madrid, the world volume of the international tourist movement at the end on 1995 was of 567 million people generating US$372 billion in net foreign exchange (transport costs not included).
The growth in the two values does not however follow the same trend: since international flights have been made accessible to the public the average rate of increase of tourist activity has been 7.6% as far as international arrivals are concerned and 12.7% for revenue from tourism in local exchange. One can therefore forecast that in the year 2000 international arrivals will be 668.9 million while the foreign exchange will presumably reach US$475 billion.
The propensity to tourist consumption increases more rapidly also because influenced by other factors which are not directly correlated with tourism such as:

• increase in average age and average age of those who get married
• increase in women workers, single people, family income, days of paid holiday, possibility to travel (decrease in costs).

Anologous results are in Italian Cultural Heritage Departent: for example the number of paying peoples in Italian Museums in period 1997 respect 1996 is increased of 9% ref.http://www.beniculturali.it/anno_97.html

One other aspect is the needs to improve the visiting time and related revenue in the artistic sites. For example some period of the year or some visit duration could be increased by using CSC services opened to the public with added value services. Some figure could be considered, but are really related to the sites organisation and promotion.

Significative statistics about number of visitor to museum can be found at web site of Ministero dei Beni Culturali (Italian Department of Cultural Wealth) ref. http://www.beniculturali.it/indstat.html

1. Number of visitor in museums in 1985-1997
2. Number of vistors in museums in 1997
3. Number of visitors in top 20 museum in 1997
4. Number of visitors in top 20 museum in may 1998
5. Number of visitors in top 20 museum in june 1998
6. Number of visitors in top 20 museum in july1998
7. Number of visitors in top 20 museum in august1998

Data contained in 2 show increment of 9% for paying people and 7% in revenues, period 1997 respect 1996. Data contained in 3 shows increment of 10% of presence for paying and free admitted peoples. Data contained in 7, period august 1998 respect august 1997, shown increment of 6% for paying and free admitted peoples and increment of 10% in revenues.

Other statistic can be obtained from annual visitors to San Marino

According to recent poll (Touring Club Italiano) seven tourists out of every ten choose Italy for its art and culture but 49% complain of the lack of information and 32.7% about reduced opening hours and receptive structures. Only 52% of the museums is open to the public and a third only following a specific request.

The following graphs show the limits of the Italian museum offer.

International tourism is therefore a world phenomenon: in 1995 1,500,000 people a day left their country to spend an average of US$650 for accommodation, food, entertainment and shopping. The tourist flow is mainly in Europe and the Americas which absorb 80% of the entire market but the European quota (ENIT data) has decreased from 68.8% in 1980 to 59.6% in 1994. This fact demonstrates that there is still a margin of growth (recovery) for the market particularly cultural tourism where Europe has an enormous structural advantage. According to a research of the economist Stefano Gorelli of Rome University the demand to see the Italian cultural heritage depends on the number of foreigners and follows the tourist flow. This is show by the significant difference between Italy and other high income countries as far as demand for museum visiting by residents is concerned.

The places of culture (museums, monuments, archeological sites, libraries and historic archives, etc.), the main goal of this type of tourism, are certainly the heart of the system which, however, has to also include hotels, restaurants, welcoming places, transport, flow organization and management mechanisms, etc., in general all those components which improve the quality-price ratio of the offered system.

The Heritage UK market analysis below gives a rough indication on forecast and likely funds available to Internet, multimedia and VR technology projects. Source information is from the National Lottery Annual Report & Accounts 1995/6 they have been used to estimate the percentage of funds available to technology based projects.

• Millennium Fund - £800m 10% of Fund Approx. spend =£80m - Growth
• Heritage Fund - £800m 4% of Fund Approx. spend = £32m - Rapid
• Arts Fund - £800m 8% of Fund Approx. spend = £64m - Emerging
• Sports Fund - £800m 2% of Fund Approx. spend = £16m - Restricted

The figures sketch the potential of the Lottery market (total of £192 million) calculated over a three-year period, June 1997 to 2001. The majority of technology spend is likely to occur during late 1998 through to 2001 once the infrastructure and building projects are completed.

The Italian Department of Cultural Wealth as in others european countries has decided to assign the revenue of national lottery to favorite and promote innovation on cultural wealth. The estimated revenue from 1999 is about 150 MECU/year. The following table summaries the situation in Italy:

MOSAIC’s main objective is to make art available to the public. It will encourage cultural exchange between countries in Europe and the rest of the world. This is fundamental because recent studies (Eurobarometer 09/97) have shown that the number of visitors from Japan and America interested in our art is far greater than the 28% of Europeans interested in getting ‘on line’ to view art.

Considering the fact that the first step of the CSC services is manly based on the network dissemination of existing cultural application, we have put our attention to the Internet world of users. The following figures illustrates how the Internet can offer an easy way to get wired with the system.

Use, & Interested in Using, Various Access Systems to the Information Society (at Home):

System	% Use	% Interested	% Total	Highest Use	Lowest Use
Video Recorder	74	7	81	UK, S, Irl	P, GR, D
Teletext	49	13	62	S, DK, NL	GR, F, P
Computer	28	22	50	NL, DK, S	P, GR, F
Cable TV	26	19	45	NL, L, B	I, GR, E
Satellite Dish	16	23	39	A, D, S	B, GR, F
CD-ROM	15	24	39	DK, S, NL	P, GR, Irl
Mobile Phone	17	21	38	S, Fin, DK	P, F, GR
Pay-TV Decoder	13	21	34	F, UK, S	P, NL,GR
Internet/www	4	24	38	S, NL, Fin	P, E, GR
Fax (stand alone)	7	18	25	S, L, NL	P, E, Irl
Fax (computer linked)	6	19	25	S, DK, Fin	P, GR, E
Minitel-type Videotext	7	13	20	F, A, Fin	GR, E, P
Phono Pager	2	11	13	S, NL, B	GR, I, D

Source : Compiled from "Eurobarometer", number 47.0

Use, & Interested in Using, at Home - The Internet/www, by country:

Country	% Use	% Interested	% Total
Sweden	18	32	50
Finland	9	35	44
Denmark	9	31	40
The Netherands	11	24	35
Luxembourg	8	26	34
Italy	3	28	31
Spain	2	28	30
UK	6	23	29
Ireland	3	25	28
Portugal	2	26	28
EU Average	4,4	24	28
France	2	24	26
Greece	2	23	25
Belgium	3	21	24
Germany	4	19	23
Austria	5	10	15

Source : Compiled from "Eurobarometer", number 47.0

Socio-Economic Characteristics of Internet/ www Users, & Interested Users, at Home

		% Use	% Interested	% Total
A. Sex	Male	5	29	34
	Female	3	19	22
B. Age	15-24	8	43	51
	25-39	6	32	38
	40-54	4	21	25
	55+	2	7	9
C. Full-time Education	to 15	1	10	11
	16-19	4	22	25
	20+	8	33	41
	Still studying	10	56	66
D. Occupation	Self-	8	25	32
	employed
	Managers	9	36	45
	White collars	5	32	37
	Manual	3	22	25
	House Persons	2	12	14
	Unemployed	3	12	14
E. Income	Lowest	2	18	20
	Low	3	19	22
	High	4	28	32
	Highest	9	29	38

Source : Compiled from "Eurobarometer", number 47.0

The following table illustrates the number of existing Web pages in EU countries :

and for the percentage of multi-language web sites (starting from 400 European sites nearly exclusively commercial ) the results are:

• 34% of Web sites are in the local language only
• 29% of Web sites are in English only
• 30% of Web sites in the local language and English
• 7% of Web sites are in multiple languages in addition to English and the local language
• only two Web sites in two languages, neither of which was in English

also :

• 64% of Web sites have some English pages
• 19% of web sites have some French pages
• 8% of Web sites have some Spanish pages
• 7% of Web sites have some Italian pages
• 3% of Web sites have some German pages

Interest in using Internet for various services

	% Interested	% Willing to pay 10 ECU per month	No. of people (millions) willing to pay 10 ECU per month
Multi-Media access to museum collections using email	28	7	19

Source : Compiled from "Eurobarometer", number 47.0

Interest in using the Internet for On-line Museum Visits by Country

Socio-Economic characteristics of those willing to pay an Ecu 10 monthly subscription fee for on-line access to museums:

		% Willing
A. Sex	Male	8
	Female	8
B. Age	15-24	9
	25-39	9
	40-54	9
	55+	5
C. Full-time Education	to 15	3
	16-19	7
	20+	15
	Still studying	23
D. Occupation	Self-
	employed	11
	Managers	14
	White collar	9
	Manual	6
	House persons	5
	Unemployed	8
E. Income	Lowest	4
	Low	8
	High	9
	Highest	12

Source : Compiled from "Eurobarometer", number 47.0

The major considerations that can be resumed are the following:

• Access Systems
• 28% use PCs at Home (22% interested)
• 15% have CD-Roms (24% interested)
• Internet usage low (4%), but interested high (24%)
• Scandinavian & Benelux countries have highest use (and interest) in the Internet
• Internet / WWW users in the EU are predominantly
• Male
• Young
• Highly educated & still studying
• Managers & White Collar Workers
• & have high incomes
• On-Line Museum Visits
• 28% are interested. 19 million people
• Interest is highest in Southern Europe & Scandinavia
• Most willing to pay are :
• 25-54 years olds
• Highly educated & still studying
• Managers & self-employed
• & have high incomes
• Possible new revenue stream of 1 bn/ECU/year

So far, MOSAIC has been the only project, financed by the EEC in the TEN-Telecom program (Trans European Networks Telecommunications), that is actively involved in and dedicated to our cultural heritage. The TEN-Telecom framework will, in this case, promote and support the creation of International networks for viewing art through multi-media.
So, MOSAIC can be seen as an operative branch of the "Memorandum of Understanding" backed by the EEC. Already around one hundred museums and other operators in the field (around 400) have joined to create the biggest possible multi-media communication system.
Mosaic represents a particular initiative as far as we didn’t see any other global project concerning both services and products on the field of cultural heritage already activated in a organized structure as this one.
We could consider important projects as AMICO and CIMI but as far as we have already reach an agreement with them to cooperate in the field of cultural heritage we must consider them more as an integration of our project than a real competitor.

4.4 Describe How the services will be marketed, including the pricing approach and expected market Share

The communication strategy is devoted to the Mosaic project promotion and shall have the following objectives:

• accreditate Mosaic beside the public institutions during the pre-marketing phase
• accreditate Mosaic beside the wide public and the final users during the pre-marketing phase

Mosaic is to be considered as a "product" to be lunched on the market during the developing phase to individuate:

• product creation (first year premarketing-phase and trial). In this phase the Mosaic International Organisation shall tune the product and its knowledge to the European Community Institution and the extra community countries
• lunch and support of the product (year 2 and 3, marketing and deployment phase). In this phase shall be realised the lunch of the Mosaic project and its expansion to the final users and the wide public

During the two phases, the communication framework shall be the following:

4.1.1 Phase 1 – Activities

Advisory board

It is mandatory to create an Advisory Board in the Mosaic International Organisation team, that accordingly to the Scientific committe shall represent all the components involved in the project. It is constituted of Curators and a representant of each partner (company or institution). The Advisory Board activity shall be done every two months and shall be coordinated by the Scientific Committe. Its main objectives are:

• guarantee the correct project implementation
• define the Mosaic products
• diffusion of "key messages" during phase 1 and phase 2

A Preliminary audit with institutions (external audit) and with project developers (internal audit) shall be done to select the reference project targets. Audits shall collect interviews to define the project strategy, its priorities, targets and critical points.

The number of expected customers is related to the typology of the CSC (typology of museums, quantity and quality of contents provided, services offered, etc.) and to the geographical area in which the CSC will be located. This is applied to the CSC opened to the public.
Concerning the network services, those are potentially accessible to the whole internet universe and special services (push technology) will be provided to the local internet universe.
The above mentioned statistical figures have clearly described the MOSAIC customer framework.
Considering the fact that the beginning of the market strategy is based on the preliminary basic services all delivered via Internet it seems reasonable to refer firstly to this market.
Starting from our experience on the Web sever management the following forecast can be considered as applicable:

• minimal estimated users per year per CSC = 60 000
• minimal service account token (subscription) per user per year = 50 ECU
• minimal expected revenue per year per CSC = 3 000 KECU

This figures give already a rough idea of the consistence of the self funding strategy. Other commercial items like fees, VR exhibitions, Video Conferences and merchandise can improve the promotional capability of the CSC. Our experience in permanent VR Room (like Disneyworld Orlando USA, Guggenheim New York USA, Gardaland Italy ..) demonstrates how the gross profit can increase by offering such services. A Detailed overview of services price is presented in the next paragraphs.

5. Mosaic Implementation

5.1 Provide a technical and functional description of the system (Include also here a review of the standards used through the project to ensure inter-operability and inter-connectivity)

The MOSAIC project introduces a new approach in the organisation, maintenance and international promotion of cultural wealth and museums, based on new advanced technologies : multimedia and telecommunication applied to museums, art galleries, architecture and other piece of arts.
The main target of MOSAIC is to increase the visibility of the cultural wealth collected in the European museums, diffusing the knowledge and increasing the cultural exchanges between the European countries and their co-operation.

Figure 1 - Mosaic Context Diagram

Mosaic shall have two main data sources :

• Cultural databases on network from which are retrieved both data in CIMI standard and other formats
• other sources Information on Network from other services different from Cultural context that use information like Television Networks, Publishers, News ...

The users shall interact with Mosaic :

• to activate Thematic queries to retrieve Organised data in standard structures (like CIMI standards and so on ...)
• to activate Services & Tools to access their features and the CSC Infrastructures
• to be informed about the Mosaic activities, programs or to retrieve promotional material by the Advertising & Promotion outputs
• to exchange mails, feedback with the Mosaic organisation or with the CSC Publishers Team or to fill forms by the Users feedback data

Data Dictionary :
3D Environment data : 3D model that reconstruct physical space to use in VR
Access rights : parameters/procedures to enter in the system accounts to enable/forbid user access
Advertising & Promotion : data and materials to promote the CSC activity
CD-ROMs : Compact Disks produced by Authoring tool
Data from heterogeneous Databases : Data from databases on network both in CIMI standard and other formats
Data in standard CIMI : Data in standard CIMI
Data to translate : Query in natural language to translate in independent form
Derived products : Application and Market Product outputs
Heterogeneous data : Data retrieved from the network in several formats (structured data, raw data, off-line data in different media as CD-ROM,VIDEOTAPE,... ....)
Multimedia data : video, audio, images, sound, text data
Multimedia Documents : multimedia documents produced by Authoring tools
New links to Cultural Heritage : new links to the cultural databases retrieved by the Agents activities
Organised Data : Structured data retrieved from the Databases on network organised in a known standard (CIMI ...)
Permanent Interactive Exhibition data : data used in the Virtual exhibitor for permanent interactive exhibition
Retrieved data : data from a site on the network located by the links obtained after a thematic query
Retrieved links : retrieved links to the Cultural sites on network related with to the thematic query
Services & Tools : data to activate the CSC services & tools and their outputs
Statistics : statistics on the services, users and topics in the CSC Thematic Forum
Synonyms : Thesaurus output to translate queries from natural language in independent form
Temporary interactive Exhibition data : data used in the Virtual exhibitor for temporary interactive exhibition
Thematic queries : Data to activate a thematic query using the Cultural on-line Browser
Translated data : Query translated in independent form
Updated links to Cultural Heritage : Updated links to the Cultural Heritage retrieved by the Agent activity
Users feedback : mails & feedback exchanged between Mosaic and their users

Control Data Dictionary :
Basic services activation : data & actions to activate the basic services
Directives : Guide-line from the Mosaic organisation to the CRCs
Infrastructures Management : directives from the CSC organisation to manage and maintain the CSC infrastructures
Network Services activation : data & controls to activate the network services (ISDN, ATM, ADSL, satellites...)
Progress Report: progress status report to inform Mosaic organisation of problems, risks analysis, statistical data and business plan
Query Request : data & controls from a thematic query to activate the search engine
User access permission : Directives to enable/forbid the system access to a single user or a class of users

Main user list :

Users A	Users B	Users C	Uses D	Users E
Museums, Universities, Professors, Researchers, Students, Scholars	Art Restorators Cultural Associations, Local Entities for the Protection of the Community, Linguistic Reasons, Thematic Museums Photographers, Scenographers, Directors and/or TV Producers Curators, Authors, Scenographers, etc Manufacturing Companies, Advertising Agencies, Sponsors, Public Relations Children of ages 3-5 Toddlers and Teenagers Artists, Technicians, Advertisements Sponsors Image Agencies Merchandise Producers Art Brokers	Archive Managers (Libraries, Museums, Music-tech, Historical Register Office, State Archives)	Cultural Tourist Disabled Cultural Tourists Tourist Operators/Agencies	Interpol/Police Force

The following figure illustrates the MOSAIC logical decomposition :

Mosaic system shall be constituted of three main functionality :

• Network Services shall have in charge to implement the Cultural on-line Browser to perform Thematic queries consulting an updated Mosaic catalogue to the existing Cultural Heritage links and the metadatabase. The Network Services shall manage the system inter-operability and the Network activities in order to support the related Services & Tools and Organised data.
• network of Cultural Service Centres (CSC). Each CSC shall have in charge to supply the users with :
• Services & Tools outputs
• Organised data with added value requested by the users
• Advertising & Promotion info/materials

• Mosaic organisation shall be constituted of specialists that send Directives (about Consulting, Marketing, Quality...)

The Mosaic International Organisation will manage the strategical agreement and will enlarge the market framework in order to create of a trans-European network aimed to promote, share and resell information related to Cultural Heritage.
The main conditions on which the promoters will confirm further commitments to the project are:

• positive demonstration and validation phase
• positive deployment phase

An important target of MOSAIC is the institution of some Cultural Service Centres. Detailed information about CSC are reported on Architectural Document WP1700 (ref. http://mosaic.infobyte.it/project )

The MOSAIC International organisation coordinates the activities of three types of CSC:

• Excellence CSC: they have in charge to develop new tools (h/w or s/w) or update already existing application; its main target is the production of instruments to facilitate and improve the cultural heritage fruition
• Technological CSC: they have as main target the studies of technical aspects in the field of art culture (Universities …), telecommunications and promote the exchange of knowledge and results promoting workshops and conferences
• Exhibition CSC: their main target is to diffuse the cultural heritage knowledge by exhibitions to allow interaction between new technologies and wide public (Virtual Teatres, CyberCafé, Exhibition areas …)

The creation of a Consortium of different subjects coming from: Museums, Universities, Software Market Leader, Hardware Producer, Telecommunication and/or Entertainment Company, will be studied during the trial phase in order to manage each CSC.

The diagram illustrates the Mosaic CSC functional decomposition :

Network services shall be constituted by four functionality :

• Inter-operability gateway shall manage the access to Cultural databases on network and to Other sources Information on Network retrieving Heterogeneus data and Data in standard CIMI
• Cultural on-line Browser shall allow Thematic queries to the Users. The Cultural on-line browser shall have a graphic human interface in a map-like way where to find information
• Metadatabase Search Engine shall consult the Mosaic catalogue and Metadatabase returning Retrieved links to the Cultural on-line Browser. The Agent part shall have in charge a continuously update of Mosaic catalogue making it available to the search browser.
• Multilingual interoperability shall manage the query request in natural language to and independent form consulting a suitable thesaurus

The target of the project is the definition and the implementation of an open system for the remote archiving and retrieval of multimedia objects concerning artworks and art-related information. The system should be able to provide a means for the communication and exchange of data among different institutions, such as museums and galleries, and for facilitating the distribution of information world-wide to potentially any user through the use of standard Internet technologies. The proposed approach is based on the definition of a distributed system, where several data collection and management centers are connected through the use of a standard communication protocol and coordinated by few reference nodes.
Information management within the MOSAIC system will be organized according to a hierarchical model: a central structure (MOSAIC central information system, CSC) collects information and coordinates the activity of several other structures at a local level, called MOSAIC Nodes. In this model, more than one MOSAIC CSC could be implemented, foreseeing for example the creation of a CSC for each country.

The distribution of information between the CSC and its relative subsystems will enable the management at a centralized level of the following data:

• MOSAIC Node definition;
• Artwork Definition and Classification;
• Events.

The MOSAIC Nodes will be given the task of managing specific information of each single institution, i.e. actual data regarding the artworks, such as the Definition, Classification, Repertoires and Specimens. Interaction between the CSC and its will necessarily be made possible by the use of unique identifiers for each artwork.
This organization, deliberately distributed and potentially heterogeneous, will be adopted to reflect what seem to be the most common situations in the target structures (museums and galleries). In the aims of implementing a project of general value, the need to integrate already functioning specialized systems or subsystems must be taken into consideration, so as to make the implementation of the proposed structure as feasible as possible.
The dividing of nodes in a hierarchical structure and the splitting of information between the MOSAIC CSC and the local Nodes also will offer a number of inherent advantages with respect to centralized implementations on a single server.

As the ganglions of a nervous system the cultural service centres know the semantic rules of the primary users (multilingualism and interoperability) and satisfy the most sophisticated inquires (theme of research) inside to the cultural dimensional parameters: heritage period, multi-subject (pictorial, archaeological, bibliographical,.. ), .. with a multimedia response (image+ text+photo+ ...).
The cultural service centre knows how to get access to all the primary information sites (museum, libraries,..) through their specialised catalogue (Meta-database).

This centre works as an information centre through the internet document allowing the dissemination of all the cultural information related to a theme (e.g.: Picasso, the gothic architecture, the painters of the 1500, the Greece sculpture ..) and can reach other centre that manage other themes in order to give a complete overview on cultural heritage. The related services are aimed to disseminate cultural events (stages, exhibitions, workshops, meetings, manifestations..) on which the theme is treated.

The integrated cultural system is therefore a structured capillary make-up of information of primary layer (images,texts,photo, video,..) archived into the agents entity (museums, library,...) that keeps the information and the semantic structures of second layer (cultural service centres) that know how to join the primary layer information via an high speed network (ISDN, ADSL, ATM ) and can furnish it to the final user via internet.

Mosaic technical approach
We believe in two types of intervention:

a) an heterogeneous tool kit that allow the user navigation into the cultural heritage patrimony via internet. The tool kit is composed by several specialised tools on different cultural fields (handling of paintings (zoom,color filter, restoration results visualisation..), handling of sculpture (3D visualisation, radiography maps, ...) , handling of archaeological ruins (Virtual reality reconstruction, forecast for environmental effects,..), a cultural on-line browser (multilingual and interoperable thematic inquiring of raw data, correlation of homogeneous information,..), etc..
With this environment the user can build an added value local database of cultural information highly manageable and customised.

The tool kit will expand the diffusion of cultural heritage on the user community with an educational and professional added value. By this tool kit the user becomes an active actor of the cultural evolution and can articulate and develop personal theory on the specific cultural subject.

The aim of this tool kit is to transform an user from a passive actor to an active one.

b) a whole of cultural service centres particularly specialised on single cultural subject or complex subjects (archaeology, architecture,..) capable of dialoguing with all the cultural information depository structures (museums, library,..) via a wide-band networks (Euro ISDN, ATM).
These centres are pivotal elements of the nervous system at the base of the flow of the cultural heritage information.

A New Approach to the Cultural Heritage
Detecting 3D rests on archaeological sites and storing them in a new realistic way is changing the archaeological thought. At the same time, new tools are preparing the Public Administration to control and to manage information. Supporting decision in restoring and rebuild ancient monuments and artworks, the Virtual Reality can give new life to the scientific hypothesis without expose the real ruins to the impact of erroneous actions. So monuments could be rebuild 3-dimensionally following several hypothesis, virtually restored and brought all around the world without damaging the real one. Furthermore, virtual tools can help Museums, Cultural Associations and Foundation to better explain the meanings involved in the monuments, and could convert these information in electronic publishing, either on CD-ROM than on the Net.

Some Remarks on the Use of the Virtual Reality in the Archaeology and Art History
Adding the "Infinite Resolution" technology to their well known applications Infobyte, one of the world leader companies in VR and Multimedia explains the use of the textures, images and high definition capability to build more immersive 3D-environments and more exciting multimedia titles.

Using 3D tools on the Web to visit Monuments
VRML, Java, Cosmo, QTVR, AlphaWorld and other environments can allow the production or re-production of artworks and archaeological sites on the Web. Museums can benefits from the Net in order to allow the potential visitors to preview their contents, to prepare cultural rides and to reserve tickets, time visiting and accommodations.

Urban Space and 3D Managing
The experience of the Graz University in Austria and of the Fraunhofer Institute in Germany. Virtual reconstruction of Quarters and Blocks help the Public Administration to control and to projects interventions in the cities of the Old Continent. (Prof. Franz Leberl from the Graz Univ. And some other from the FhI, Germany)

Digital Analysis of Paintings and Frescos
A program for the analysis of the perspective of colour raster images and the rebuilding of the corresponding tridimensional models without loss of chromatic information is presented using, as an example, the famous painting "La flagellazione" ("The flagellation") by Piero della Francesca. The seminar will show the different phases necessary to determine the elements needed for the rebuilding (the distance of the observation point from the painting and from the ground) starting with the extraction of the basic perspective structures of the painting (ground plane, lines) up to the calculation of the main accidental point, of the horizon line and the distance point. It is then shown how it is possible on the basis of these elements to rebuild most of the 3D model that originated the image. Some representations of the model will then be shown using different view points and different directions of observation.

About Virtual Archaeology
"Towards a Virtual Archaeology" is the evocative title of an article published by Paul Reilly in 1991. In it he describes some of the possible courses that might be taken by the archaeology of the future - an archaeology we can imagine as being essentially technological, multidisciplinary and virtual (in the scientific sense of the word), because it will be linked into the fields of computer processing, simulation, experimentation and computer reconstruction. But will the archaeology of the future be like that ? What language will it be using in the third millennium ? What will its fields of investigation be ? Above all, how much of the ancient world will be able to reconstruct from the remnants of its material culture, sites and buildings ?
The possibilities that are increasingly being created by scientific and technological research have opened new horizons for archaeology and redrawn its boundaries. As progress marches on , we will be able to reconstruct ever larger segments of our most distant past, leading to a more accurate understanding of the macrocosm of the ancient world. The problem for archaeology is to retrieve the maximum possible amount of information from the material culture, so as to recapture its non-material aspects as well.
However, this process of amassing and interpreting information is a continuous one; what we cannot find out or understand now, we will be able to comprehend in the future - provided we do not destroy or lose the underlying data. It is important, therefore, not to waste information or lose access to it. In this process of acquisition , restoration and re-presentation the assistance of computers and other technology has become vital, and it is here that the term virtual archaeology becomes valid. The archaeology of the third millennium will very likely be a science with a strong technological element that will enhance out of all proportion our ability to explore, to interpret and to classify, bringing with it a greater and more penetrating ability to reconstruct the past. Loosely speaking, it will be a computerized archaeology, because it will involve the large-scale use of computer and archaeometric science in a major scientific endeavour to develop a truly virtual research laboratory. The "quality" of archaeological information and classification will in future create the bases of a new cognitive science.
Excavation and fieldwork are sometimes rather embarrassing for the archaeologist, because (paradoxically) they involve partially destroying the site that is the object of research without ever being able to recapture the whole of the information it contains. In the course of exploration the archaeologist destroys stratigraphy and structures and removes large quantities of soil in order to be able to interpret the excavated remains; "seeing what’s underneath is essential for interpretation, but it never provides a whole answer. In many cases - including the cities richest in history - ancient structures hide yet earlier structures. Troy, for instance, had at least nine main phases dating between 3000 bc and the Roman period (Troy IX), and other phases again dating to the Late Antique and subsequent periods. Each one of these phases describes and represents a different city, and each would become intelligible to archaeologists only after thorough investigation - and yet this would have to involve the removal of overlying structures from later phases. Stratigraphy represents an extremely varied and complex sequence of innumerable pieces of information that are often difficult to identify - but not one of them is insignificant, and (ideally) not one should be destroyed.
Archaeological excavation is therefore a complex process that, if carried out correctly, allows a reconstruction of past events - or of a small part of them. That is the constant problem of archaeological research. Only a small amount of intelligible information can be recovered from the ground - a minute percentage of classifiable "events" at a site - and the very activity of excavation inevitably involves some degree of destruction of the information that is buried.
A banal example: how much information do changes in the architecture or furnishings of one’s own house (or even the living-room or bedroom) contain about what has taken place in it ? Only one’s own memory can reliably record all that has happened there, for few of the actions and events will have left visible traces: the changed position of a piece of furniture, a mark on the wall or a chipped tile. If our house is destroyed, an archaeologist investigating its remains in the distant future will be able to reconstruct very little of what took place in it. If no related documents have been found, he or she will find it very hard even to work out which rooms was which (without the furnishings, how do you distinguish a living- room from a bedroom ?).
Therefore, the ability to reproduce virtually the whole exploratory phase of archaeological research is the decision-maker’s tool that enables us to answer the question "How much do we reconstruct ?" It is perhaps our only means of refining ever more accurate classifications and interpretations. It therefore also represents the last stage of research: the recreation of an ancient space, including even its most esoteric aspects - not arbitrarily and unchangeably, but virtually.
The methods at the disposal of archaeology - first put on a scientific basis when it enlisted the aid of information science and computers in the 1960s - can now justifiably be called multidisciplinary, because they span so many areas of the applied sciences. The interaction between research in archaeology, geology and the physical, natural and information sciences is now providing an ever firmer methodological foundation. However, one of the great goals of archaeology is to be presenter (or re-presenter) of information - of what we can be deduced and extrapolated from its data and finds.
Alongside research, therefore, it has an equally important role of communication and dissemination to develop. Amongst the many fields of research, archaeology -synthesizing the most disparate hypotheses in an all-embracing scientific attempt to reconstruct the past - is one of those best able to capture the imagination of the public.
Why is the virtual reconstruction of an archaeological site so important ? Because, over and above its strong popular impact, computer reconstruction allows the presentation of complex information in a visual way that enables it to be used to test and refine the image or model that has been created. It is very much more than a graphic reconstruction: it is a simulation. And, because it is a simulation, it provides a non-intrusive and non-destructive means of exploring a model in three dimensions and from an infinite number of viewpoints. Furthermore, it allows objective verification to be made of possible interpretations of architecture, material culture, topography, palaeo-environmental data, restoration, museum display, and any number of other factors.
The ancient world that could be explored by virtual archaeology is a world in color - very different from the monochrome world to which earlier reconstructions have accustomed us. The polychrome renderings of building materials - from Parian marble to wood, from stone to travertine, from limestone to terracotta, and so on - convey the colour and texture and vitality of the architectural finishes and the ancient buildings they adorn.
All these factors make virtual archaeology a highly useful tool for enlarging our knowledge of a field that has hitherto been under-explored, perhaps because it is concerned with the past.
In April 1995, at "Technology, Instruments and Applications", the third International Conference on the World Wide Web (now the major element of the Internet, the world’s largest digital network), a new graphics language was presented: VRML, Virtual Reality Modelling Language. VRML is a language that describes three-dimensional objects and allows the user to move from texts into three-dimensional spaces and vice-versa. It is a completely new way of visualizing information in three-dimensional space via hypermedia links, allowing the information/objects to be rotated, moved and observed from any angle. This powerful graphic language opens up new and extraordinary possibilities for handling multimedia data in three-dimensional form.
We think that in the near future archaeological information will be available in VRML format, offering the opportunity of exploring for instance virtual archaeological parks furnished with physical and conceptual models, with finite territories and multidimensional ideas. Some reference application in the Archaeological field are: Pompei, The "Rocca di Entella", The "Bucchero of Marzabotto", Stonehenge reconstruction, Ur digital 3D model, The Monumental Architectures of Ebla, The Tumbs of Horemheb and Bakenrenef, Prince Uage room at Khelua, Lascaux Cave, Chhokia digital reconstruction , Pueblo Bonito, Tenochtitlàn

Education Entertainment Applications
Edutainment is potentially a new field of development for software applications. Such kind of "value added" games will substitute common "shot & kill" games adding some useful content like historical background to the entertainment. This approach will be also useful in the field of cultural heritage promoting edutainment applications linked with artworks or archaeological sites. One of the first example in this direction has been showed on the occasion of Imagina INA 97 in Monaco. The application is called "Versailles 1685: A game of Intrigue at the Court of Louis XIV". The application is mainly based on a digital 3D reconstruction of the palace of Versailles as was in the XVII century fitted with original paintings and furniture. This game presented one major challenge: how to reconcile imperative game requirements and the constraints of historical fact, or, how to keep an attractive game form while still communicating historical data which is, by nature, rigid and unwieldy. These two imperatives had to be combined without allowing either one to cancel out the other. In this game is an incredibly effective means of reconstructing a Versailles that no longer exists. It enables us to explore the chateau exactly as it was in 1685, to infuse our often ponderous documentation with new life and to put the hum and throb of life back in the chateau. New technology enables us to makeVersailles better known to the public by leading them away from the beaten track. For the chateauis not very well known, apart from the State Apartments and the Hall of Mirrors. Given that the game takes place in 1685, locations had to be reconstituted exactly as they were at that time, whereas the chateau and the gardens were permanently being modified. In such historical reconstruction the documentation, in the form of engravings, paintings, architectural elevations, memoirs atc., is sometimes contradictory or incomplete and require rigorous collation.
The player has to solve a plot to kill the king taking part to the main ceremonies and events linked to the king’s everyday life. QuickTime VR^TM – like environment let the user walk through the palace looking at frescos and asking for further information about artworks and architecture. The king’s day regulated life at the Court so it naturally came to underlie the way the game unfolds. As a result, the historical reality of life in the chateau at the time is intimately interwoven into the game. Similarly, anecdotes recounted by chroniclers of the time have also been integrated into the story.
This application enables us to rediscover Versailles and provides an astounding confrontation between the reality of still existing places and the reconstitution of those that have disappeared. The reconstitution provides detail, allowing us to contemplate the variety of the décor, its beauty and its quality. The user can also discover astonishing things which we would otherwise not imagine at Versailles, such as the spiral staircase.
Such experiments will bring the monument back to life meant redecorating rooms and re-installing paintings at present scattered around different museums. Paintings are placed in their original locations and textiles are fully restored in order to reconstitute the monument as it was at the time.

Another interesting example of SOHO market application devoted to cultural heritage is, no doubt, "Roma", a full tridimensional interactive application rebuilding the ancient Imperial Rome with palaces, houses, monuments in the original "coloured" aspect.

Telecommunications
We introduce satellite communication, mobile communication, and others telecommunication technologies, such as ATM, ADSL Access Network, NORTEL Broadband communications over power supply and Internet & Basic Services Evolution, EURO ISDN and Cross media technology.

Hardware Data Acquisition, Digitalisation
Concerning the reconstruction and digitalisation phase lot of technology and know how is available. Among others there are 3D-scanners (for small objects), digital camera, video digitisation working place, 3D-reconstruction using photogrammetry techniques, numerous geometric modeling systems, and animation systems are available.

Data Storage
The easier CD-ROMs are extremely cheap, especially when produced in great numbers. The CD-ROM readers are continuously dropping in price as well. CD-ROMs can easily be distributed and handled, and one of them can take a substantial amount of data (650 Mbytes). Another interesting technology is DVD. The DVD looks a lot like its predecessor, the Compact Disk. But the similarity is deceptive. In terms of the possibilities it opens up, the DVD is out on its own. A basic Single Sided Single Layer DVD holds 4.7 GB of data, or as much as 7 CDs.
A new interesting operative product are Imation SuperDisk Diskettes and Drives. We individuated many useful products for Data Navigation and Data Visualisation (Fakespace BOOM, Custom devices, Stereo Video Beams, CAVE, IMAX Theater, Easy Guide...)

Software Databases
A foundamental step of MOSAIC project is the implementation of museums and collections database. This very complex application will be developed with MS ACCESS for prototype and distributed data entry and with SQL SERVER or ORACLE for pilot implementation. Other interesting applications are object database software, such as X-WORLD, Jasmine, ObjectStore, O2.

Data Presentation & Encoding Standards
Client-server and modular database architectures have provided diverse opportunities for the development of interfaces and data presentation software., especially the exploitation of open solutions for terminal-side processing, notably Java applets. Recent improvement on dynamic presentations offered by the new specifications of HTML 4.0, CSS2 (style sheets) and VRML, have assisted in the evolution of an open multimedia presentation platform which is fully competitive with respect to proprietary solutions in terms of functionality and content quality. The delivery of real-time (streamed) audio-visual content, of great relevance and potential for museums applications, is also being experimented with on the Web, thanks to new specifications such as SMIL (Synchronised Multimedia Integration Language). Concerning user interface front-ends for database access, the following two formal standardisation efforts have to be considered: HTML, which is an application of SGML. This is the data format that has made the World Wide Web possible. All documents transmitted over the Internet are coded using this language. The draft of the extended version HTML 4.0, includes facilities for multilingual data presentation, interactive elements, objects and control of presentation using cascading style sheets. VRML.This is widely acknowledged as the best available means of encoding movable objects that need to be displayed over the Internet.

Image Format Standards
Image format standards define ways of capturing, storing and compressing digital images. There are a large number of formats available for carrying out each of these functions. The following formal standards are available for bitmapped images: JPEG, GIF, TIFF. TGA and others for colour and greyscale pictures, MPEG, MOV (moving pictures). Levels of resolution and compression used in specific applications tends to be application-specific; also hard- and software developments are enabling the creation, use and storage of ever higher quality images. One of the possible solutions is Flash pix. FlashPix is a hierarchical digital image file format that provides an ideal way to view and print high-quality, high-resolution images from the WWW. A FlashPix file consists of multiple versions of an image at various resolution levels. Other interesting solutions are: Lightscape, form·Z. The 3D form synthesizer, MultiGen…

Searching distributed databases
Z39.50 is a formal standard (ANSI, NISO, ISO 23950) defining an open protocol for sophisticated online information retrieval. Z39.50 makes it possible for a user of a single search interface to search and retrieve information from other sites (that have also implemented Z39.50) without knowing the specific search syntax that is used by those other systems. Additional communication and transport protocols, allowing more advanced search and retrieve functions, are currently under development. Several profiles of Z39.50 have been also developed. In particular, the specification of a specific profile targeted to museum collection information (known as the CIMI profile) is under way and has been demonstrated and evaluated by a number of museums and their software suppliers. Other interesting features are DAVIC and DICOM.

Interoperability of Payment and Access Systems
Some de-facto standards are emerging for using credit cards on the Web and for other types of "currency" such as digital cash. Transaction security standards include Secure Sockets Layer (SSL) from Netscape and Secure HyperText Transport Protocol (S-HTTP). These protocols work at different layers in the TCP/IP stack, that’s why many Internet Web server vendors implement both. SSL and S-HTTP secure transactions only from the Web client to the Web server; in a second time, the process of sending the transaction to a credit-card processing plant for approval must be handled over a private, leased line (unfortunately making it less cost-effective for smaller companies). Secure Electronic Transactions (SET), a promising standard set by Mastercard, Visa and other vendors, is actually a combination of an application-level protocol and recommended procedures for handling credit card transactions over the Internet. CyberCash technology is another primary participant in the transaction security market: this easy-to-use payment application could rapidly expand in terms of payment technology.

Content & Structure Description Standards
There are a number of content-providing communities, which have already, or are developing, national and/or domain-specific standards to support the description of different types of content in prescribed formats. Two examples are:
RDF (Resource Description Framework). One such evolving standard is the metadata initiative by W3C (World Wide Web Consortium), which is working on defining a metadata syntax known as the RDF Dublin Core.This specification is being reviewed and adapted by a range of domain-specific communities including those concerned with libraries, visual arts, museums, galleries and slide libraries. Its focus on resource discovery means that it is ideally placed to form a link between the vast array of local standards currently in use.

5.2 Describe the physical investment that need to be made, such as servers, workstations, PCs and other equipment

The following table allows technological configuration for a CSC. The first column individuate the componen and the CSC to which belong (Excellence, Technological, Exhibition).

This table synthesize the correspondence between component and CSC type:

5.3 Describe the non-Physical investment that need to be made such as studies, pilots, software development, training, technical assistance, etc

The planning for the next phase is already presented into the original proposal and illustrates how we intend to proceed into the project. Main activities that we intend refine during the delayed period before to start the next phase are:

• preparing quality grid on services
• facilitate meetings between suppliers and players of the market (strengthen communication between the players - setup the network)
• undertake different approaches for national CSCs
• preparing a methodology for CSC implementation
• implementation issue: "strengthen effort on dividing project into working groups"
• prepare a legal framework

In our intention the planned activities are the following:

Validation and Verification phase

• re-engineering of existing product on Mosaic environment
• Pilot users feedback analysis
• Activation of pilot network of cultural service center
• France Cultural Service Center
• Italian Cultural Service Center (Bo)
• Italian Cultural Service Center (RM)
• German Cultural Service Center
• Austrian Cultural Service Center
• Service start-up - Implementation Phase
• Market plan and contractual agreement refinement
• Pilot results validation
• Promotional demo and dissemination
• Management

The investment costs are mainly based on the establishment of ten Cultural Service Centres (F-Paris, F-Sophia Antipolis, D, PO, SP, A-Graz, A-Vienna, I-Milano, I-Bologna, I-Roma) during the trial validation phase and on the feasibility study phase. The organisation cost figures are not indexed on the life-cost increasing factor and may be different for each country. The 1^st year investment is based on the feasibility study actually in progress and already co-financed by the EU. The trial validation phase cost are described in the economical part of the current proposal and the EU required contribution is bounded to 50%. The 2^nd year activity will focus on the demonstration and validation of the Cultural Service Centres (CSC) basic functions.

During this phase CSC will provide to a selected range of pilot users generic and basic service on the Cultural Network by using existing infrastructures and application products partially re-used. Pilot implementation will involve only a preliminary configuration of the final CSC, in the 2^nd year phase each CSC configuration will take into account ad maximum the availability of devices, structure and applications to reduce the overall investment before a formal assessment from the pilot market and application deployment. This condition will reduce the start up cost of the CSC to one third of the budgetary estimation. Considering the absence of self funding element during 2^nd year the required EU funding is up to 50%.
Starting from the 3^rd year funding will be probably mainly based on the start up of new CSC if new partner will join the project otherwise the investment amount will be related to the activation of commercial activity of existing CSC. Under this conditions no funding by EU will probably be requested.

For each partners the non-physical investment could be described as in the following:

Austria

• CSC Graz – Pole leader and contractor – JRC and AIT
The Cultural Service Centre Austria will be constituted as a non-profit association in June 1998. AIT GesmbH will play a major part in realising and organising the Cultural Service Centre, Austria.
Future Steps

We decided to split the realisation of the Cultural Service Centre into three phases. The overall development should be finished in the next few months (service start-up).

• In the first phase all the necessary interoperability, database, search & retrieval devices are being provided. These infrastructure requirements and the local cataloguing system do already exist (CIMI standard, IMDAS).
• The aim of the second phase is to adapt the MOSAIC browser to local demands. This will have to be done in strong connection with the endeavour to establish links and interfaces with libraries, archives, museums and other organisations in the field of cultural heritage. The Cultural Service Centre will seek further relationships with cultural organisations building hereby upon the basis of the already existing connections with CIMI and IMDAS partners. This phase is in process and will, of course, be a continuing one in the future. Several partnerships are being negotiated right now.
• The multimedia services of the MOSAIC network will be established mainly in the third phase. Many of these services will be provided by partners to the CSC Austria. Among these partners count up to now the multimedia provider media Designer and the content and technical provider Artibus. Further partnerships are, as well, under negotiation.
• The CSC Austria will work together with the Austrian National Host Initiative of the European Union (10MB transmission).

• CSC Schloss Schoenbrunn : P.O. of DISET
  It has to be taken in account that Schloss Schoenbrunn would become the Cultural Service Center which will contribute to dissemination of MOSAIC in Austria.

• CSC Paris – Pole leader and Contractor - Cité des Sciences et de l’Industrie
• CSC Sophia Antipolis – Pole leader and Contractor - Foundation Sophia Antipolis
• P.O.: Cryo-Networks – Paris and Arenotech – Paris

In the meantime trough Arenotech an engagement has been realized with the Citè de la Science ( Paris ) to deliver the first French center.

All the museal French organization is actively following MOSAIC initiative and there is a plan in short time to join MOSAIC opportunities in Citè de la Science scenario. As well known also this initiative is related to the fruition of the cultural heritage through new multimedia technologies with virtual reality.

During a section in the technological center at Sophia Antipolis (France) this join has been publicly declared explaining all contents and added values.

Cite des sciences can be part of most of the achievements of the Mosaic.

Resource Centres
Cite des Sciences has already built and deployed a multimedia internal platform (Cite Heart of Network), delivering cultural and scientific services inside the temporary and permanent exhibit.
A Mosaic resource center can be identified with the extension of the deployment and accessibility places like the Mediatheque, the multimedia library and Science Actuality site. These sites are already dedicated to learning and upskilling, in non-commercial conditions.

Networking the centres
Cite des Sciences intends to upgrade the software of its platform so that multilingual and multi-sites use is allowed and controlled.
A first high bandwidth Network can be built between the three French sites, and extended to foreign ones depending of international links possibility.
This network will be extended and largely disseminated between a " High Bandwidth Multimedia Club " between metropolitan communities and networked cities that cite has created from its experience.

Content production and adaptation
A selection of existing multimedia contents will be adapted and delivered to the different resource centers. These contents have strong scientific, cultural and pedagogic characteristics.
As an example :

• monthly magazine Science Actuality, in three qualities, internet, medium bandwidth, high bandwidth.
• Virtual Exhibit on Electricity (intended for children of 6 to 12)
• " Relief de l’invisible ", an application and videos about materia structure
• " Regate " a multimedia collective game showing the dynamics of maritime navigation

• CSC – Pole leader and contractor - ZGDV
• P.O. : Centro de Computacao Grafica – Coimbra

• Support of technological change in cultural heritage
• Technology transfer for information and communication technologies
• Support of IT applications in museums, libraries, and other cultural heritage areas

• activate interoperability and distribution of databases
• assist in the conception and implementation of museum’s visitor information systems
• provide specific solutions for museum information management
• develop solutions for distributed management and access to cultural heritage information systems within MOSAIC (design interfaces with libraries, archives and museal areas)
• personalize MOSAIC browser with specific local tasks, ...
• offer services for 3D-reconstruction and 3D-scanning
• offer services for electronic copyright (watermarking)

• Contractor - ART+COM

• CSC Milano – Pole leader and Contractor - DISET
• P.O. – without founding - Fondazione Antonio Mazzotta – Milano, Fondazione Ricci Oddi, Piacenza , Fondazione San Paolo di Torino, Italtel SPA, Provincia di Milano, Assessorato alla Cultura e Tempo Libero, Regione Lombardia, Assessorato alla Cultura e Trasparenza – Milano, Silicon Graphics – Milano, Archivio Storico Diocesano di Milano , Hewlett Packard Europe (Belgium)
• P.O. - Università degli Studi di Trieste - Dipartimento EI – Trieste, Imation S.p.A (borne of 3M Innovation)

• Contribution for Cultural Service Centre

• Imation tools and products to integrate in Mosaic project

• Imation international expertise in photo Archive Management (applied to Ritz Camera)
• Professional A3/A4 printer, standard for colour proofing (Rainbow)
• Backup products for large databases (Travan)
• Storage products, drivers and media (SuperDisk 120 MB, CD-R, Diskette)
• Other storage solutions
• Proprietary software for high quality images management (Luminous)

Our solid background in imaging and information, together with our technological vision, fully qualify Imation as a Key partner for a multi-media access to Europe’s Cultural Heritage.

• CSC Bologna – Pole Leader and Contractor – Cineca
• 3^rd party - AIACE - International Association of Computing in Archaeology
• P.O. - Università di Bologna - Department of Historical Disciplines
• P.O. – without funding – Comune di Bologna, OCCAM-UNESCO

• CSC Rome – Pole leader - IBY - Contractor IBY and BDR
• 3^rd party - CNR - Consiglio Nazionale delle Ricerche, Progetti Museali S.p.A., MUSA
• P.O. – without founding - Galleria Nazionale d’Arte Moderna – Roma, Istituto Italiano per l'Industria Culturale - Roma , Ministero per i Beni Culturali e Ambientali - Sopraintendenza per i beni ambientali e storici per l'Abruzzo, L'Aquila, Musei Capitolini - Antiquarium Comunale – Roma , Museo dell’Orto Botanico – Roma, Sovraintendenza delle Antichità e Belle Arti del Comune di Roma, R.I.T.S.E.C. - Regional Information Technology and Software Engineering Center – Egypt, CRC Research Institute Inc., Guggenheim Museum - NY (USA), CAD Center Corporation.

• this virtual museum will represent the real and tangible effect of MOSAIC project creating the fruition of cultural services in a position of high visibility for the world.
• this represents a unique occasion for a start of this project with the valorization of the European cultural heritage.
• this iniziative will be emphasized by the coincidence with the Jubilar event of the 2000 year.
• this premises will represent the first "brik" of the whole network MOSAIC.
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• this first step will be the show and demonstration that this new added value services can create new opportunities for new services and new job opportunities in the XXI Century cities.

• Computer Network Connections (namely WEB);
• Databases;
• Multimedia;
• Virtual reality technologies.

• Museu D. Diogo de Sousa/IPM and UM - Region of "Entre Douro e Minho";
• UTAD - Region of "Trás-os-Montes e Alto Douro";
• CCG - Regions of "Beiras" ("Beira Alta", "Beira Baixa" and "Beira Litoral")

1. Paços da Seda - Macedo de Cavaleiros
2. Museu Abade de Baçal - Bragança
3. Museu do Ferro e da Região de Moncorvo - Torre de Moncorvo
4. Museu Municipal Armindo Teixeira Lopes - Mirandela
5. Sala-Museu Municipal de Arqueologia - Mogadouro
6. Museu da Região Flaviense - Chaves
7. Museu Municipal de Vila Flor - Vila Flor
8. Museu de Vila Real - Vila Real
9. Museu Terra de Miranda - Miranda do Douro

• Casa de Mateus - Vila Real

In the region of " Entre Douro e Minho" 4 museums have joined (7 more are in the process of joining):

• Museu D. Diogo de Sousa - Braga
• Museu Nogueira da Silva - Braga
• Museu de Viana - Viana do Castelo
• Museu de Esposende - Esposende

The WEB pages of these museums can be found at ref. http://www.geira.pt/paginas/cultura.htm

The institutions that are in the process of joining are:

• Casa Museu Camilo Castelo Branco - Vila Nova de Famalicão
• Museu das Rendas - Vila do Conde
• Museu dos Bombeiros - Vila do Conde
• Museu da Comutação Manual - Vila do Conde
• Museu da Industria Têxtil - Vila Nova de Famalicão
• Museu Monográfico da Mamôa de Lamas - Braga
• Museu dos Oleiros - Barcelos
• Museu Militar - Bragança
• Museu dos Caminhos de Ferro Portugueses (CP) - Bragança

IPM, Instituto Português dos Museus, is a State Organisation, under the "Ministério da Cultura" (Ministry of Culture), that owns the State Museums (30 museums, where the National Museums are included) and gives technical guidance and support to all Portuguese museums.
Museu D. Diogo de Sousa represents IPM in the Geira Project. This arrangement will be maintained in MOSAIC 2. By the previous experience, it is our opinion that the Portuguese CSC, having Museu D. Diogo de Sousa / IPM as a founding member, will approach the museums in a better way. New technologies do not appear as "imposed", but seen as something already adopted with success by the same kind of institutions.

The Portuguese CSC will be, at first, physically located in three places: Braga (UM), Vila Real (UTAD) and Coimbra (CCG). In these places the infrastructure is already in place, using the Computer Centres of UM, UTAD and CCG. These Computer Centres are equipped with high availability computer systems, which includes high disk storage capacity, computing power and system redundancy. The communication infra-structure of these centres is also adequate, with provision for a large number of ISDN dial-up connections and a high bandwidth Internet connection to the Portuguese Scientific and Cultural Network (RCTS). The Portuguese Scientific and Cultural Network (RCTS) is a countrywide network, which provides high-speed connections to all major Scientific and Cultural entities, namely the Universities (UM and UTAD) and research and development institutions (CCG, with a institutional support from the University of Coimbra).
UM and UTAD are acting as PoP's (Point-of-Presence) for around two hundred secondary schools and libraries in the North Region of Portugal, providing these institutions with Internet Services (email, WWW hosting and Internet access) and support (a help line operating from 9:00 to 17:00, week days). In the context of the Portuguese CSC, these services will be also offered to the museums.
CCG is one of the National Competence Centres (under the National Program NONIO, at the Min. Education) for the introduction of new technologies in the Portuguese secondary schools, providing support for the use of Internet Services (email, WWW hosting and Internet access), on-line help and developing especial courseware and educational software. This experience will be used in the context of MOSAIC.

The Portuguese CSC will enlarge and consolidate the existing network of museums and cultural institutions, aiming at extending it to all the Country. For this propose, adequate Internet connectivity and training will be provided to all joining institutions.

• CSC – Pole leader and Contractor - Göteborg University - Department of Environmental Science and Conservation - Institute of Conservation
• 3^rd party - Metimur Company (technical Partner)

Spain

• CSC – Pole leader and Contractor - Centro de Estudios del Patrimonio – Madrid

5.4 Describe the resources necessary to operate the services and to identify performance indicators

In the following are reported a list of professional profiles required to create the project. It has to be outlined that one target of Mosaic is not to create only technical skill but profiles able to express creativity and added value using technology as support. A significative tecnological center as Epcot (Disneyword) is able to show not only amazing technological solution but also special effect with contents and upgrading capabilities. This is the reason why the most important thing in Mosaic are human resources.

The CSC organization shall foreseen the followings managerial profiles:

• The CSC director: who is responsible for the CSC activity

• The Marketing director: who is in charge to increase the number of the users and the supplied services of the CSC

• Curator: who is in charge to :

• manage the temporary and permanent aspects
• to better answer to the users requests and their needs
• assure the respect of the local laws for the public fruition of the services and infrastructures

Moreover the management staff shall:

• Guarantee the utilization of the CSC profits to promote the cultural wealth
• Guarantee the management of the rental contract, the client relationships
• Guarantee the Mosaic agreements in the area of responsibilities

The CSC organisation shall be composed of Executors and a Publishing team (researchers, editors, graphics, programmers, system manager and educators)

The Publishing Team: which shall supply the following functionality:

• maintain the CSC operativity
• manage the users access permission
• produce statistics on Tools, Services and Forum access
• elaborate raw data (images, text, sound) to produce multimedia products
• produce and disseminate advertising material
• support the curator during new exhibition creation
• support to visitors in infrastructures

Close to the figure of the Curator there must be a new professional profile that we have called the Techno-art. But what do we mean by techno-art ? The techno-art, as also the name say, must be a professional person very qualified, who is able at the same time to look:

• at the content of the product that Mosaic is going to assemble
• and to understand the possibilities that the technique has, to realize a certain kind of product.

The techno-art has to be a sort of intersection between the historian of art and the scientist, he must be able to face the problems either for the content and also, by knowing the technique he has to decide which is the better way to tell the content. He must be able of seeing the things from another point of view, not from the expert one but from the common people’s.

He has to decide which is the better way to organize the data in order to let the users feel comfortable in front of the information that are given. At the same time among all the tools that are available he has to choose the best that fits the kind of information that have to be given. Nevertheless in every CSC some important professional figures should be needed as:

• researchers
• editors
• graphics
• programmers
• system manager
• educators

ref. http://mosaic.infobyte.it/project/project.html

The executors have in charge to perform all the CSC activities supply the following functionality:

• manage and the security of all the infrastructures
• manage the operativity of the air conditioning system
• activate the simultaneous translation service
• assure all the services in the CSC

In the CSC there must be also low qualified profiles that could be responsible for the maintenance, the surveillance, the organization of services for the restoration and the merchandising. Those profiles could be:

• Guards
• Waitress/sses
• Cleaners
• Shop assistance
• Cooks
• Volunteers
• etc…

5.5 Provide a provisional time table of the project up to deployment and operation. Identify specific milestones where the project will be formally reviewed by the promoters and the decision to deploy be made

See Annex - Planning

6. Financial Analysis

6.1 Cost

6.1.1 Provide an analysis of all investments costs of the project. Refer to 5.2 and 5.3 above. Identify those costs already included

6.1.2 Provide a summary analysis of the costs of operating the services, including communications costs. Refer to 5.4 above

6.2 Revenue

A very important element, main data for a correct evaluation of plans in full operation, is the proposing ability of the organizational structure in managing the entire packet of value added technological services.
The combination between the normal flow of tourists and that induced by specific events is a significant indicator of success for permanent technological centers. The entire packet of services is aimed at increasing the visit in culture sites from a time point of view and thus the side business due to the greater stay of the cultural tourist.

Therefore among the main requirements for the service management organization there is the:

• ability to create events of cultural and international importance aimed at attracting a vast world wide audience;
• ability to support in an integrated way the organizational necessities of the tourist and cultural promoters;
• have unique and specific (thematic) information products;
• ability to create products derived within a highly variable thematic plan;
• propose oneself as museum-technological space for education and culture;
• fulfill the necessities of disabled visitors by offering highly qualified spaces.

Based on our experience, the suggested general approach is that of running the first services immediately. This strategy is particularly favored by the packet of Internet products which can start to present the entire project right from the first months. The multimedia hall could then commence (obviously if there are operational conditions and availability of final areas). The opening of the virtual reality room will take place progressively.

The proposed full operation management structure is a cooperative consortium with internal remuneration could be no profit.
Therefore profits derived from this activity will be mainly re-invested in production of derived products (CD-ROMs, new VR models, gadget, etc.) or in cultural and tourist promotion of the archeological site (organization, events, meetings, conferences). This strategy will take to a growth in staff as far as time determined projects or permanent activities are concerned.
A few initial points have been made to begin a preliminary cost revenue plan. The latter is obviously based on hypothetical forecasts of visitors. A more precise revision of this plan will take place during the execution of the project thanks to more punctual indications acquired during the operational phase (rent, available spaces, programming plan).

The main formulated hypothesis are the following:

• The cooperative responding to safe economic management is seen as a cost and revenue center;
• From an employment point of view the following 19 number are forecasted in the starting phase while at full operation there will be one of 19 depending on the production activities;
• Technical amortization in 3 years;
• Annual visitors/users approximately 60000;
• Sale of tickets for the Virtual Museum and for the vision of VR products;
• Sale of site thematic exhibit images via Internet;
• Sale of a CD-ROM derived from the multimedia archive and game;
• Sale of videos derived from the VR products;
• Renting of the Virtual Room for meetings and conferences;
• Renting of the Multimedia Room for didactic classes;
• Furthermore the following revenue sources may be listed: sponsorship, sale of publicity areas in the multimedia hall, in the virtual museum as well as on the Web site, sale of gadgets to be defined based on the events which will be organized and on the programming plan relative to the whole area.

The data must obviously be modulated based on the final operational plan.
The data and indicators are very dependent on the type of commercial and promotional operation which will develop around the service center. The return and investment in new products data will be strictly connected to the revenue and the production strategy will be based on the monitoring of economic indicators and definite promotional criteria.

As regards the derived products it is useful to underline the following:

Production costs of these objects must be put in relation to the probable revenue of the entire communicational action.
If on one side the maximum involvement and communication can be obtained with the use of a strongly involving virtual reality, the profitable fall on a number of objects, to produce with greater simplicity and lesser technological impact, is obvious. Those participating in an experience of great fascination will tend to not only pay to view (tickets, groups, bookings, as demonstrated by experience so far) but also take back with them something which may be a logical continuance such as a video, CD-ROM or simply a gadget (T-shirt, cap) with the logo of the experience.
On the other hand all those who will be attracted to Internet and to the presence of documents and objects of great cultural, technological or tourist interest will find on the server the reasons to continue their visit and even purchase objects (previously mentioned) or images concerning the archeological sites. This may bring revenue as demonstrated by the experience of large distribution and entertainment chains where a considerable part of the economic returns is thanks to the use of Internet even from a commercial point of view.
Furthermore the installation of necessary infrastructures to support the applications and the initiatives generates a permanent connection network of international interest which may be exploited even after also for different reasons compared to the initial ones. There would be the possibility of creating a flow of hotel information and booking, restaurant booking, organized tours, visits to archeological areas and natural parks. In sinthesys the revenue figures are: