MOSAIC

MuseumS Over States And vIrtual Culture

 

PROPOSAL: SECTION I

 

 

European Commission -DGXIII Telecommunications, Information Market and Exploitation of Research

TEN-TELECOM

Call for Proposals 1998/2



 

INDEX

Section I: Description of the overall project

1. Marketing aspects

1.1 Description of the services
1.2 Market analysis

1.3 Customers
2. Financial aspects
2.1 Costs
2.2 Preliminary financing plan
3. Management aspects

4. Technical aspects

4.1 Overall technical description
4.2 Technology and standards used

5. Project maturity

6. Socio-economic benefits

7. Justification and eligibility for Community aid

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Section I: Description of the overall project

1. Marketing aspects

1.1 Description of the services

MOSAIC project is one European element for the development of cultural services and products through networks in the International global market. MOSAIC is basically the product of two networks: a telematic network and a physical distribution network spread across countries. The telematic network is made up of meshes with different performance levels from ATM to ADSL via internet and ISDN. The telematic network is the heart of the project: it provides a wide range of excellent services and performs a basic communication channel between nodes supplying contents and the various types of users.
MOSAIC is a new approach to organisation, maintenance and promotion of historical and artistic heritage. Interactive avant-garde technology, multi-media and telecommunications applied to all forms of art in museums, galleries, architectural pieces.
Our European cultural heritage is unique. We have a huge amount of art: from graffiti to affreschi, architectural pieces to urban landscapes not to mention craftwork.
Strange as it may seem, this is one of the causes of the problems of European artistic heritage, especially in Italy. Advanced technology could solve some of the problems that our cultural heritage is facing: the lack of space open to the public, the lack of infrastructure, the cost of restoration, maintenance and all costs involved in the up-keep of art, exhibition space and education. Moreover, all those lovely paintings and art pieces hidden in private homes and stored away out of view can finally be seen by everybody with the help of technology.
The main goal of MOSAIC is to facilitate access to the cultural heritage of European Countries and to promote encounters and exchanges between cultural operators and users.
MOSAIC shall create an integrated system on culture institutions (museums, libraries, photo-archives,.. ) and users (specialists, researchers, tourists, tourist operators, adept employees,..) that shall be Cultural Service Centre (CSC) capable to facilitate meetings between agent entities and users with an added value.
These institutions and users are presently two macrocosms disjoined or casually integrated. For this reason there exists a flow detachment between inquiries and requests.
It is, therefore, mandatory to define an intermediate layer of interconnection that can make the system truly inter-operable (Cultural Service Centre).

Cultural Integrated System General Schema

Like the ganglions of a nervous system, the Cultural Service Centres know the semantic rules of primary users (multi-lingual and inter-operability) and satisfy the most sophisticated inquires (theme of research), within the cultural dimensional parameters: heritage period, multi-subject (pictorial, archaeological, bibliographical,.. ), with a multimedia response (image+ text+photo+ ...).

Main goals of Mosaic are:

The main service are:

The objective is to establish a technical, operation and commercial basis for trans-European electronic access which ensures:

In the specific sector of information technology for museums and galleries the objective is to establish a solution which ensures:

In conclusion , MOSAIC aim is to start-up a trans-European interoperable framework which is able create, interconnect and render available a new and vaster range of multimedia services in the cultural field. The CSC network will be able to stimulate an easy and direct consumption of European cultural heritage widened to also all of the Mediterranean area.
The CSC network would also offer an operative site to the main entrepreneurial initiatives financed by the European Community within the MoU (Memorandum of Understanding of Cultural Heritage) European Conference agreement protocol.

1.2 Market analysis

According to 1995 data published by the World Tourism Organization with main offices in Madrid, the world volume of the international tourist movement at the end on 1995 was of 567 million people generating US$372 billion in net foreign exchange (transport costs not included).
The growth in the two values does not however follow the same trend: since international flights have been made accessible to the public the average rate of increase of tourist activity has been 7.6% as far as international arrivals are concerned and 12.7% for revenue from tourism in local exchange. One can therefore forecast that in the year 2000 international arrivals will be 668.9 million while the foreign exchange will presumably reach US$475 billion.
The propensity to tourist consumption increases more rapidly also because influenced by other factors which are not directly correlated with tourism such as:

According to an ENIT (Italian Bureau of Tourism) analysis the demand for cultural services is made up of a universe of around 25 million people and this figure increases by nearly one million visitors each year (3.6%). To this figure we can also add that the rise of entrances is nearly totally made up of paying visitors which has increase more than 8% compared to those free entrance visitors (0.5%).
A recent study on the archeological area of Pompei (see ICOM acts) has demonstrated that a rise in the free entrance days/week would not have significantly increased revenue unlike an improvement in the services of the cultural good to the consumer.

One other aspect is the needs to improve the visiting time and related revenue in the artistic sites. For example some period of the year or some visit duration could be increased by using CSC services opened to the public with added value services. Some figure could be considered, but are really related to the sites organisation and promotion.

Annual visitors to San Marino

 

Daily entrances in a typical museum of 1500 m2 (50% exhibition, 50% services)

According to recent poll (Touring Club Italiano) seven tourists out of every ten choose Italy for its art and culture but 49% complain of the lack of information and 32.7% about reduced opening hours and receptive structures. Only 52% of the museums is open to the public and a third only following a specific request.

The following graphs show the limits of the Italian museum offer.

 

International tourism is therefore a world phenomenon: in 1995 1,500,000 people a day left their country to spend an average of US$650 for accommodation, food, entertainment and shopping. The tourist flow is mainly in Europe and the Americas which absorb 80% of the entire market but the European quota (ENIT data) has decreased from 68.8% in 1980 to 59.6% in 1994. This fact demonstrates that there is still a margin of growth (recovery) for the market particularly cultural tourism where Europe has an enormous structural advantage. According to a research of the economist Stefano Gorelli of Rome University the demand to see the Italian cultural heritage depends on the number of foreigners and follows the tourist flow. This is show by the significant difference between Italy and other high income countries as far as demand for museum visiting by residents is concerned.

Rates of participation of residents in Museums and Galleries
 Museums Galleries
Italy6.2%5.7%
USA22.022.0%
Great Britain29.0%19.0%
Spain30.0%15.0%
France30.0%15.0%
Sweden12.0%30.0%

The places of culture (museums, monuments, archeological sites, libraries and historic archives, etc.), the main goal of this type of tourism, are certainly the heart of the system which, however, has to also include hotels, restaurants, welcoming places, transport, flow organization and management mechanisms, etc., in general all those components which improve the quality-price ratio of the offered system.

 

Available financing for 1998-2000 (in billions of lire)
(source Italian Cultural Heritage Ministry)
Ordinary resources1955
allocations of competence1306
allocation financial budget649
  
Extraordinary resources 2185
Midweek lottery900
European Union Funds60
Deliberation Cipe 12/7/1996200
Laws for Jubilee780
Mixed firms&400
Security plan200
  
Total4140

The Heritage UK market analysis below gives a rough indication on forecast and likely funds available to Internet, multimedia and VR technology projects. Source information is from the National Lottery Annual Report & Accounts 1995/6 they have been used to estimate the percentage of funds available to technology based projects.

The figures sketch the potential of the Lottery market (total of £192 million) calculated over a three-year period, June 1997 to 2001. The majority of technology spend is likely to occur during late 1998 through to 2001 once the infrastructure and building projects are completed.
MOSAIC’s main objective is to make art available to the public. It will encourage cultural exchange between countries in Europe and the rest of the world. This is fundamental because recent studies (Eurobarometer 09/97) have shown that the number of visitors from Japan and America interested in our art is far greater than the 28% of Europeans interested in getting ‘on line’ to view art.
So, MOSAIC can be seen as an operative branch of the "Memorandum of Understanding" backed by the EEC. Already around one hundred museums and other operators in the field (around 400) have joined to create the biggest possible multi-media communication system.
In the feasibility study phase an analysis of the target user has been done. In fact, before to introduce a new service on the culture is very important to better outline the users expectation and needs. A preliminary list of users is, in any case, take into account in our commercial analysis (specialists, researchers, students, tourists, tourist operators, adept employees,..).

     

Considering the fact that the first step of the CSC services is manly based on the network dissemination of existing cultural application, we have put our attention to the Internet world of users. The following figures illustrates how the Internet can offer an easy way to get wired with the system.

Use, & Interested in Using, Various Access Systems to the Information Society (at Home):

System

% Use

% Interested

% Total

Highest Use

Lowest Use

Video Recorder

74

7

81

UK, S, Irl

P, GR, D

Teletext

49

13

62

S, DK, NL

GR, F, P

Computer

28

22

50

NL, DK, S

P, GR, F

Cable TV

26

19

45

NL, L, B

I, GR, E

Satellite Dish

16

23

39

A, D, S

B, GR, F

CD-ROM

15

24

39

DK, S, NL

P, GR, Irl

Mobile Phone

17

21

38

S, Fin, DK

P, F, GR

Pay-TV Decoder

13

21

34

F, UK, S

P, NL,GR

Internet/www

4

24

38

S, NL, Fin

P, E, GR

Fax (stand alone)

7

18

25

S, L, NL

P, E, Irl

Fax (computer linked)

6

19

25

S, DK, Fin

P, GR, E

Minitel-type Videotext

7

13

20

F, A, Fin

GR, E, P

Phono Pager

2

11

13

S, NL, B

GR, I, D

Source : Compiled from "Eurobarometer", number 47.0

Use, & Interested in Using, at Home - The Internet/www, by country:

Country

% Use

% Interested

% Total

Sweden

18

32

50

Finland

9

35

44

Denmark

9

31

40

The Netherands

11

24

35

Luxembourg

8

26

34

Italy

3

28

31

Spain

2

28

30

UK

6

23

29

Ireland

3

25

28

Portugal

2

26

28

EU Average

4,4

24

28

France

2

24

26

Greece

2

23

25

Belgium

3

21

24

Germany

4

19

23

Austria

5

10

15

Source : Compiled from "Eurobarometer", number 47.0

Socio-Economic Characteristics of Internet/ www Users, & Interested Users, at Home
   

% Use

% Interested

% Total

A. Sex

Male

5

29

34

 

Female

3

19

22

         

B. Age

15-24

8

43

51

 

25-39

6

32

38

 

40-54

4

21

25

 

55+

2

7

9

         

C. Full-time Education

to 15

1

10

11

 

16-19

4

22

25

 

20+

8

33

41

 

Still studying

10

56

66

         

D. Occupation

Self-employed

8

25

32

 

Managers

9

36

45

 

White collars

5

32

37

 

Manual

3

22

25

 

House Persons

2

12

14

 

Unemployed

3

12

14

         

E. Income

Lowest

2

18

20

 

Low

3

19

22

 

High

4

28

32

 

Highest

9

29

38

Source : Compiled from "Eurobarometer", number 47.0

Interest in using Internet for various services
 

% Interested

% Willing to pay 10 ECU per month

No. of people (millions) willing to pay 10 ECU per month

Multi-Media access to museum collections using email

28

7

19

Source : Compiled from "Eurobarometer", number 47.0

Interest in using the Internet for On-line Museum Visits by Country

Country

% Interested

Italy

39

Sweden

38

Spain

34

Portugal

34

Greece

31

France

29

Finland

29

Luxembourg

29

EU Average

28

The Netherlands

27

Denmark

27

UK

23

Austria

23

Belgium

22

Ireland

21

Germany

18

Source : Compiled from "Eurobarometer", number 47.0

Socio-Economic characteristics of those willing to pay an Ecu 10 monthly subscription fee for on-line access to museums:
   

% Willing

A. Sex

Male

8

 

Female

8

     

B. Age

15-24

9

 

25-39

9

 

40-54

9

 

55+

5

     

C. Full-time Education

to 15

3

 

16-19

7

 

20+

15

 

Still studying

23

     

D. Occupation

Self-employed

11

 

Managers

14

 

White collar

9

 

Manual

6

 

House persons

5

 

Unemployed

8

     
     

E. Income

Lowest

4

 

Low

8

 

High

9

 

Highest

12

Source : Compiled from "Eurobarometer", number 47.0

 

The major considerations that can be resumed are the following:

The following table illustrates the number of existing Web pages in EU countries :

Country

Number of Hosts

Number of Web pages

Web pages per host

Germany

721,847

3,819,986

5,3

UK

591,624

3,815,330

6,4

Italy

149,595

2,319,170

15,5

France

245,501

1,516,092

6,2

Sweden

232,955

1,299,317

5,6

Netherlands

270,521

1,204,293

4,5

Finland

283,526

1,164,855

4,1

Spain

110,041

719,811

6,6

Belgium

64,607

559,766

8,7

Austria

91,938

459,100

5,0

Denmark

106,476

451,922

4,2

Greece

15,925

202,988

12,7

Portugal

26,077

193,041

7,4

Ireland

27,058

184,743

6,8

Luxembourg

3,506

30,139

8,6

Total EU

2,941,198

17,940,463

6,1

Source : Databank Consulting

and for the percentage of multi-language web sites (starting from 400 European sites nearly exclusively commercial ) the results are: also : (does not add to 100% because of multiple language sites)

Source : [Databank Consulting

So far, MOSAIC has been the only project, financed by the EEC in the TEN-Telecom program (Trans European Networks Telecommunications), that is actively involved in and dedicated to our cultural heritage. The TEN-Telecom framework will, in this case, promote and support the creation of International networks for viewing art through multi-media.
So, MOSAIC can be seen as an operative branch of the "Memorandum of Understanding" backed by the EEC. Already around one hundred museums and other operators in the field (around 400) have joined to create the biggest possible multi-media communication system.
Mosaic represents a particular initiative as far as we didn’t see any other global project concerning both services and products on the field of cultural heritage already activated in a organized structure as this one.
We could consider important projects as AMICO and CIMI but as far as we have already reach an agreement with them to cooperate in the field of cultural heritage we must consider them more as an integration of our project than a real competitor.

1.3 Customers


A great deal of effort has gone into defining the users and their needs. Solutions are made ad-hoc to meet the diverse demands of museums and end users in Europe.
MOSAIC proposes a series of essential services between suppliers (museums, art galleries, public offices in charge of historical heritage) and end users, whether they are experts, novices, researchers or just casual visitors. There are two overlapping networks. The first is an advanced telecommunication capillary network that transfers data between museums and the public. The second is the network of pilot Centres where users have access to services such as video rooms, high quality prints, virtual reality and a pay-per-print service for catalogues and documents. Thanks to the good workability of the network, services can be offered using infrastructures that are already installed An added advantage is that advanced technology Cultural Service Centres (video-conferences, WEB server, virtual reality etc.) create jobs and generate funds through the sale of products and services to third parties. A series of Centres, or clusters, are set up to serve this very purpose within the network system.

The following tables will summarize the Users categories in term of profiles and needs.
 

A

B

C

D

E

openness and inter-operability of access systems

         

widest possible access, through data communication over switched telephony as well as over high-speed cable and fibre networks

         

museums, galleries and libraries could charge modest fees for access and reproduction of information and images, but the possibility to offer free access from schools and universities

         

proper protection of intellectual property rights and copyright, with operational mechanisms for controlling and charging for commercial re-use of material

         

balanced between scientific and academic interest in museum/gallery collections or libraries and generic public interest.

         

accesses information both from the museum and directly from home

         

create a trans-European network of "Cultural Wealth Information Providers" in order to sell high quality documents (high quality color prints, 3D digital or solid models)

         

obtain a geographical or historical path or map related to an author or movement

         

offer not only 2D low and high resolution images but also movie-maps, 3D models, VR experiences, digital animation and reconstruction (archaeology, not yet completed, totally or partially destroyed work of art)

         

tutorial tours in digital museums

         

hyper-media navigation and surfing trough different kind of work of art and information (architecture, sculpture, paintings, frescos etc.)

         

creation of 'virtual' exhibitions not related to the real one (collection of disseminated works of art, etc)

         

 

Users A

Users B

Users C

Uses D

Users E

  • Museums, Universities, Professors, Researchers, Students, Scholars
  • Art Restorators
  • Cultural Associations, Local Entities for the Protection of the Community, Linguistic Reasons, Thematic Museums
  • Photographers, Scenographers, Directors and/or TV Producers
  • Curators, Authors, Scenographers, etc
  • Manufacturing Companies, Advertising Agencies, Sponsors, Public Relations
  • Children of ages 3-5
  • Toddlers and Teenagers
  • Artists, Technicians, Advertisements
  • Sponsors
  • Image Agencies
  • Merchandise Producers
  • Art Brokers
  • Archive Managers (Libraries, Museums, Music-tech, Historical Register Office, State Archives)
  • Cultural Tourist
  • Disabled Cultural Tourists
  • Tourist Operators/
    Agencies
  • Interpol/Police Force

MOSAIC network is linked to advanced technology ISDN and ATM and its nodule points in technological and service management partners are: Infobyte of Roma, Politecnico of Milano, CINECA of Bologna (GARR and the University network, a consortium of colleagues of 13 Italian universities: Ancona, Bologna, Catania, Ferrara, Firenze, Modena, Padova, Parma, Siena, Trento, Udine, Venezia) ZGDV of Darmstadt (the network of the universities of Germany, Portugal and South America), Arenotech of Paris, JCR of Graz, Japan (the private and university network) USA, Canada, Egypt and other countries. The broadcasting Centres can rely on the Banca di Roma distribution network (1200 branches open to the pubic) and 300.000 consumers of the experimental network ATM by Bell. Both in the ABI network (Italian banking Association) and with the board for Cultural Relations of the Italian Ministry of Foreign Affairs have shown interest in becoming members in order to spread Italian cultural heritage through a diplomatic network abroad. Firstly through Italian Cultural Institutes and then through Italian Embassies and Consulates throughout the world. A technological agreement is going to be defined between MOSAIC and CHIN (Canadian Heritage Information Network).
An interesting experiment will take place by the end of ’98 at the Shoenbrunn castle in Austria. The first MOSAIC Service Centres will be started so the products and services can be tested by the public. There are numerous industrial partners involved in the MOSAIC project, here are some of them: Hewlett Packard, Silicon Graphics Apple, Telecom Imation, Microsoft and Italtel. Hewlett Packard, in particular, will take part in the star up of the Image Server and the relative techniques of the management of images. Imation is taking part with its years of experience in the field of photography (Ferrania brand) and medical images whereas Italtel is participating with the setting up of network technology and user points.
In particular, for the trial validation and verification phase the CSC network, will be enlarged to the Sweden, Portugal and Spain. And will be reinforced the CSC distribution on the already present countries: France, Italy , Germany and Austria.

A relevant part of the interlocutors, contacted during the workshops, have already demonstrated a concrete attention to the MOSAIC project. The list of the additional partners is the following :

Austria England France Germany Italy Portugal Sweden Spain Europe Rest of the World

All the partners in the MOSAIC consortium have subscribed to the Memorandum of Understanding (MoU) of the European Union dedicated to the promotion of access to European cultural heritage through multi-media.
The number of expected customers is related to the typology of the CSC (typology of museums, quantity and quality of contents provided, services offered, etc.) and to the geographical area in which the CSC will be located. This is applied to the CSC opened to the public.
Concerning the network services, those are potentially accessible to the whole internet universe and special services (push technology) will be provided to the local internet universe.
The above mentioned statistical figures have clearly described the MOSAIC customer framework.
Considering the fact that the beginning of the market strategy is based on the preliminary basic services all delivered via Internet it seems reasonable to refer firstly to this market.
Starting from our experience on the Web sever management the following forecast can be considered as applicable:

This figures give already a rough idea of the consistence of the self funding strategy. Other commercial items like fees, VR exhibitions, Video Conferences and merchandise can improve the promotional capability of the CSC. Our experience in permanent VR Room (like Disneyworld Orlando USA, Guggenheim New York USA, Gardaland Italy ..) demonstrates how the gross profit can increase by offering such services.

2. Financial aspects

2.1 Costs

The rational budgetary cost breakdown for the Cultural Service Centre is shown above.

Cultural Service Centre

Budgetary KECU

Fixed costs, renting, telecommunications

500

Hardware & software procurement

750

Hardware & software maintenance

75

Promotional activity

175

Staff

1500

Total

The cost are estimated on the base of the actual market offer and must be review during the in progress phases of the project.

CSC

1st year

2nd year

3rd year

Feasibility study

 

0

 

EU funding

844

   

Partner funding

768

   

Sponsor funding

0

   

Pilot network implementation – trial validation phase

     

EU funding

 

2544

 

Partner funding

 

2026

 

Sponsor funding

 

0

 

Application deployment

     

EU funding

   

0

Partner funding

   

related to the promotion

Sponsor funding

   

related to the promotion

 

2.2 Preliminary financing plan

The investment costs are mainly based on the establishment of ten Cultural Service Centres (F-Paris, F-Sophia Antipolis, D, PO, SP, A-Graz, A-Vienna, I-Milano, I-Bologna, I-Roma) during the trial validation phase and on the feasibility study phase. The organisation cost figures are not indexed on the life-cost increasing factor and may be different for each country. The 1st year investment is based on the feasibility study actually in progress and already co-financed by the EU. The trial validation phase cost are described in the economical part of the current proposal and the EU required contribution is bounded to 50%. The 2nd year activity will focus on the demonstration and validation of the Cultural Service Centres (CSC) basic functions.

 

Macro activities

Year

KECU

Feasibility study

I

1612

Pilot network implementation

II

4570

Application deployment

III-V

23818

 

During this phase CSC will provide to a selected range of pilot users generic and basic service on the Cultural Network by using existing infrastructures and application products partially re-used. Pilot implementation will involve only a preliminary configuration of the final CSC, in the 2nd year phase each CSC configuration will take into account ad maximum the availability of devices, structure and applications to reduce the overall investment before a formal assessment from the pilot market and application deployment. This condition will reduce the start up cost of the CSC to one third of the budgetary estimation. Considering the absence of self funding element during 2nd year the required EU funding is up to 50%.
Starting from the 3rd year funding will be probably mainly based on the start up of new CSC if new partner will join the project otherwise the investment amount will be related to the activation of commercial activity of existing CSC. Under this conditions no funding by EU will probably be requested.
The creation of a Consortium of different subjects coming from: Museums, Universities, Software Market Leader, Hardware Producer, Telecommunication and/or Entertainment Company, will be studied during the trial phase in order to manage each CSC.

The Mosaic organisation in under study. The market plan study shall include specific paragraphs for this issue. The guide-lines that we are following are:

The Mosaic International Organisation will manage the strategical agreement and will enlarge the market framework in order to create of a trans-European network aimed to promote, share and resell information related to Cultural Heritage.
The main conditions on which the promoters will confirm further commitments to the project are: The following table illustrates a breakdown of the revenue item referred to the project planning phases. Some items are linked to the country cultural organisation and can involve funding from sponsors. At this time we limit our analysis only on the basic and generic services that will be provided starting from the 2nd year

CSC

1st year

2nd year

3rd year

Subscription

0

0

3 000 KECU

VR room ticket

0

on events - 15 KECU

150 KECU experimental

Video conference

0

no profit

no profit

Renting of services

0

0

Experimental for formation

Merchandise Mark Up

0

0

1 000 KECU experimental

Mark up on Fees

-

-

-

Events

0

no profit

no profit

Cultural Services

0

mainly on request

mainly on request

       

CSC

1st year

2nd year

3rd year

Feasibility study cost

1612 KECU

0

 

EU funding

844

   

Partner funding

768

   

Sponsor funding

0

   

Pilot network implementation cost

 

4570 KECU

 

EU funding

 

2544

 

Partner funding

 

2026

 

Sponsor funding

 

0

 

Application deployment cost

   

23818 KECU

EU funding

   

0

Partner funding

   

related to the promotion

Sponsor funding

   

related to the promotion

Revenue

   

30000 KECU

Profit & Lost

- 1612 KECU

- 4570 KECU

+ 6182 KECU

Considering the status of art of technology and the existing cultural product availability a quicker funding action in the second year oriented to the growing of new CSC start up and the activation of G7 CSC can increase the challenge of the project and the number of the potential users.

 

3. Management aspects

The Annual Review – Project Assessment has evaluated the management work done until now between good and satisfactory. For this reason the basic organisation of the project in the second phase will be the same. Some adjustment on the consortium has been introduced by following some criteria:

The organisation of a project that has a vast exposure and is geographically distributed is an element of great regard.
In the initial meeting phase between partners, we have tried, as such, to favour the creation of a series of participation poles wherein management is in charge of a prime partner and a series of associated partners that have a "sub-contractor" contractual rapport with the prime partner.
The entire management of the project is instead carried out by a main contractor - industrially speaking - familiar with managing complex and distributed structure in the territory: Banca di Roma.
The main contractor has the responsibility of the project towards the EU and establish a direct contract with the sub-contractors (pole leader).
In particular, for the trial validation and verification phase the CSC network, will be enlarged to the Sweden, Portugal and Spain. And will be reinforced the CSC distribution on the already present countries: France, Italy , Germany and Austria.
The co-operation with the UNESCO Mediterranean Programme whose target consists in the development of a dialogue between public and private actors of Mediterranean countries, and Mediterranean promotion as an cultural area.
A relevant part of the interlocutors, contacted during the workshops, have already demonstrated a concrete attention to the MOSAIC project.
The activities of the partner inside a pole are managed by the pole leader that will furnish the transparency of the internal contract (between pole leader and each partner of the group) to the main contractor and, therefore, to the EU.
The project management configuration is consequently the following:

Coordinator - Banca di Roma

Austria
  • CSC Schloss Schoenbrunn : P.O. of DISET
  • CSC Graz – Pole leader and contractor – JRC and AIT
France
Germany Italy Portugal Sweden Spain
  • CSC – Pole leader and Contractor - Centro de Estudios del Patrimonio – Madrid

 

 

Coordinator

Banca di Roma

 

Austria

CSC Schloss Schoenbrunn

CSC Graz

P.O. of DISET

Pole leader and contractor – JRC and AIT

France

CSC Paris

 

CSC Sophia Antipolis

Pole leader and Contractor - Cité des Sciences et de l’Industrie
Pole leader and Contractor - Foundation Sophia Antipolis
P.O.: Cryo-Networks – Paris and Arenotech - Paris

Germany

CSC – Pole leader and contractor

 

Contractor - ART+COM
ZGDV
P.O. : Centro de Computacao Grafica – Coimbra

Italy

CSC Milano

 

 

 

 

 

 

 

 

 

CSC Bologna

 

 

 

 

 

CSC Rome

Pole leader and Contractor – DISET
P.O. – without founding - Fondazione Antonio Mazzotta – Milano, Fondazione Ricci Oddi, Piacenza , Fondazione San Paolo di Torino, Italtel SPA, Provincia di Milano, Assessorato alla Cultura e Tempo Libero, Regione Lombardia, Assessorato alla Cultura e Trasparenza – Milano, Silicon Graphics – Milano, Archivio Storico Diocesano di Milano , Hewlett Packard Europe (Belgium)
P.O. - Università degli Studi di Trieste - Dipartimento EI – Trieste, Imation S.p.A (borne of 3M Innovation)
Pole Leader and Contractor – Cineca
3rd party - AIACE - International Association of Computing in Archaeology
P.O. - Università di Bologna - Department of Historical Disciplines
P.O. – without funding – Comune di Bologna,OCCAM-UNESCO
Pole leader - IBY - Contractor IBY and BDR
3rd party - CNR - Consiglio Nazionale delle Ricerche, Progetti Museali S.p.A., MUSA
P.O. – without founding - Galleria Nazionale d’Arte Moderna – Roma, Istituto Italiano per l'Industria Culturale - Roma , Ministero per i Beni Culturali e Ambientali - Sopraintendenza per i beni ambientali e storici per l'Abruzzo, L'Aquila, Musei Capitolini - Antiquarium Comunale – Roma , Museo dell’Orto Botanico – Roma, Sovraintendenza delle Antichità e Belle Arti del Comune di Roma, R.I.T.S.E.C. - Regional Information Technology and Software Engineering Center – Egypt, CRC Research Institute Inc., Guggenheim Museum - NY (USA), CAD Center Corporation

Portugal

 

CSC

Pole leader and Contractor - Consortium Geira
(IPM+UM+UTAD) Museu Regional De Arqueuologia D. Diogo De Sousa – Braga, Universidade de Tras-os-montes e Alto Douro

Sweden

CSC

Pole leader and Contractor - Göteborg University - Department of Environmental Science and Conservation - Institute of Conservation
3rd party - Metimur Company (technical Partner)

Spain

CSC

Pole leader and Contractor - Centro de Estudios del Patrimonio – Madrid

Particular attention is paid to the capacity of the system to divulge itself even in areas not in the European Community and, therefore, research is also addressed to international structures, companies, G7 area, Mediterranean, Eastern European, Switzerland, capable of making-up the pivotal point of new and potential users in the Cultural Heritage sector.
It is our intention to continue growing in the project framework during the successive project phases towards increasing the network of divulgation, thereby increasing the possibility for success.

The annex illustrates with more details the list of contractors and participating organisations and the CV of the involved key personnel.

 

4. Technical aspects

4.1 Overall technical description

The MOSAIC project introduces a new approach in the organisation, maintenance and international promotion of cultural wealth and museums, based on new advanced technologies : multimedia and telecommunication applied to museums, art galleries, architecture and other piece of arts.
The main target of MOSAIC is to increase the visibility of the cultural wealth collected in the European museums, diffusing the knowledge and increasing the cultural exchanges between the European countries and their co-operation.

Figure 1 - Mosaic Context Diagram

Mosaic shall have two main data sources :

The users shall interact with Mosaic :

Data Dictionary :
3D Environment data
 : 3D model that reconstruct physical space to use in VR
Access rights : parameters/procedures to enter in the system accounts to enable/forbid user access
Advertising & Promotion : data and materials to promote the CSC activity
CD-ROMs : Compact Disks produced by Authoring tool
Data from heterogeneous Databases : Data from databases on network both in CIMI standard and other formats
Data in standard CIMI : Data in standard CIMI
Data to translate : Query in natural language to translate in independent form
Derived products : Application and Market Product outputs
Heterogeneous data : Data retrieved from the network in several formats (structured data, raw data, off-line data in different media as CD-ROM,VIDEOTAPE,... ....)
Multimedia data : video, audio, images, sound, text data
Multimedia Documents : multimedia documents produced by Authoring tools
New links to Cultural Heritage : new links to the cultural databases retrieved by the Agents activities
Organised Data : Structured data retrieved from the Databases on network organised in a known standard (CIMI ...)
Permanent Interactive Exhibition data : data used in the Virtual exhibitor for permanent interactive exhibition
Retrieved data : data from a site on the network located by the links obtained after a thematic query
Retrieved links : retrieved links to the Cultural sites on network related with to the thematic query
Services & Tools : data to activate the CSC services & tools and their outputs
Statistics : statistics on the services, users and topics in the CSC Thematic Forum
Synonyms : Thesaurus output to translate queries from natural language in independent form
Temporary interactive Exhibition data : data used in the Virtual exhibitor for temporary interactive exhibition
Thematic queries : Data to activate a thematic query using the Cultural on-line Browser
Translated data : Query translated in independent form
Updated links to Cultural Heritage : Updated links to the Cultural Heritage retrieved by the Agent activity
Users feedback : mails & feedback exchanged between Mosaic and their users

Control Data Dictionary :
Basic services activation :
data & actions to activate the basic services
Directives : Guidelines from the Mosaic organisation to the CRCs
Infrastructures Management : directives fro the CSC organisation to manage and maintain the CSC infrastructures
Network Services activation : data & controls to activate the network services (ISDN, ATM, ADSL, satellites ...)
Progress Report: progress status report to inform Mosaic organisation of problems, risks analysis, statistical data and business plan
Query Request : data & controls from a thematic query to activate the search engine
User access permission : Directives to enable/forbid the system access to a single user or a class of users

Main user list :

Users A

Users B

Users C

Uses D

Users E

  • Museums, Universities, Professors, Researchers, Students, Scholars
  • Art Restorators
  • Cultural Associations, Local Entities for the Protection of the Community, Linguistic Reasons, Thematic Museums
  • Photographers, Scenographers, Directors and/or TV Producers
  • Curators, Authors, Scenographers, etc
  • Manufacturing Companies, Advertising Agencies, Sponsors, Public Relations
  • Children of ages 3-5
  • Toddlers and Teenagers
  • Artists, Technicians, Advertisements
  • Sponsors
  • Image Agencies
  • Merchandise Producers
  • Art Brokers
  • Archive Managers (Libraries, Museums, Music-tech, Historical Register Office, State Archives)
  • Cultural Tourist
  • Disabled Cultural Tourists
  • Tourist Operators/Agencies
  • Interpol/Police Force

 

 

 

 

 

 

 

 

The following figure illustrates the MOSAIC logical decomposition :

Mosaic Diagram

Mosaic system shall be constituted of three main functionality : and exchange User feedback with Users.
The CSC shall supply the Mosaic organisation of significant Feedbacks and Services Statistics to individuates which are the user interest and their trend. The CSC shall receive from the Mosaic organisation the Directives and shall give the Access rights for the Cultural on-line browser utilisation

 

The diagram illustrates the Mosaic CSC functional decomposition :

Figure 2 - Network Services Diagram

 

Network services shall be constituted by four functionality :

A more detailed description of the MOSAIC architecture, requirements, standard and market plan is available in the MOSAIC web and some aspect has been presented into the attached CD-ROM and VIDEO.

The target of the project is the definition and the implementation of an open system for the remote archiving and retrieval of multimedia objects concerning artworks and art-related information. The system should be able to provide a means for the communication and exchange of data among different institutions, such as museums and galleries, and for facilitating the distribution of information world-wide to potentially any user through the use of standard Internet technologies. The proposed approach is based on the definition of a distributed system, where several data collection and management centers are connected through the use of a standard communication protocol and coordinated by few reference nodes.
Technical description:
The feasibility of the system here proposed has been already proved by means of a demonstrative, simplified implementation of most of its crucial components, done by the Unit of DEEI - Trieste for the MOSAIC-1 Unit of ISET – Milan.
Organization of Services
Information management within the MOSAIC system will be organized according to a hierarchical model: a central structure (MOSAIC Central Information System, CIS) collects information and coordinates the activity of several other structures at a local level, called MOSAIC Nodes. In this model, more than one MOSAIC CIS could be implemented, foreseeing for example the creation of a CIS for each country.

The distribution of information between the CIS and its relative subsystems will enable the management at a centralized level of the following data:
MOSAIC Node definition;
Artwork Definition and Classification;
Events.
The MOSAIC Nodes will be given the task of managing specific information of each single institution, i.e. actual data regarding the artworks, such as the Definition, Classification, Repertoires and Specimens. Interaction between the CIS and its will necessarily be made possible by the use of unique identifiers for each artwork.
This organization, deliberately distributed and potentially heterogeneous, will be adopted to reflect what seem to be the most common situations in the target structures (museums and galleries). In the aims of implementing a project of general value, the need to integrate already functioning specialized systems or subsystems must be taken into consideration, so as to make the implementation of the proposed structure as feasible as possible.
The dividing of nodes in a hierarchical structure and the splitting of information between the MOSAIC CIS and the local Nodes also will offer a number of inherent advantages with respect to centralized implementations on a single server. In the structure here presented, operations entailing the maximum exploitation of resources, i.e. retrieval of specimens and repertoire information, are carried out at a local level, without requiring a transfer in bulk of information towards the MOSAIC CIS: such a solution could also lead to the optimization of the infrastructures and a large flexibility in the choice of the appropriate network connections for each Node.
The Information system’s Database
The choice of the database management system underpins the general philosophy of the project, and inspires a thoroughgoing analysis of the main features of the Database Management System (DBMS).
The considerable improvements regarding services and reliability of relational database management systems (RDBMS) have brought, in recent years, to their increasing use in a number of different sectors. The benefits deriving from the use of RDBMS in the MOSAIC project could indeed be remarkable, especially considering the dimensions of the managed archives and the complexity of data structures. The techniques and platforms adopted to implement the many different and locally customized databases could be extremely diversified. Starting from small, Stand-Alone, systems on a personal computer, then reaching the large Client-Server system used for the management of the entire Mosaic Information System (MIS). Moreover, in the particular case of large structures, implementation techniques should be based on Client-Server architectures, guaranteeing a better, more flexible distribution of information.
Thus, notwithstanding the specific characteristics of each local structure, information management within the Mosaic framework will be formed by a great number of independent applications capable of satisfying local needs and, at the same time, capable of maintaining a sufficient level of communication between each other. The existence of a wide variety of local management systems, already available and used for artwork classification in several museums and galleries, suggests the need for a solution capable of integrating such systems as independent nodes of the Mosaic network, rather than replacing or duplicating the databases with a standard database model.
From this point of view, the use of relational database servers in each single implementation today guarantees a substantial level of interoperability, in line with the philosophy of the distributed databases.
The philosophy of the Mosaic network should therefore take into account the existence of independent subsystems, which anticipated the choice of a global policy encompassing the entire structure - a choice which was facilitated by great technological progress and by the availability of several solutions for the implementation of databases.
The distributed system resulting from the integration of the single implementations can no doubt be defined as heterogeneous: the problems stemming from the use of different RDBMSs, typically installed on different platforms, are many and not always solvable. Considering the state of current day technology, one may say that integration is possible in general, and that the considered systems are able to exchange information transparently.
The Communication Protocol
The adoption of a standard communication protocol for the exchange of data between the MOSAIC CIS and its Nodes is evidently one of the major concerns of this project. Several consolidated protocols are today available, but most of them can not be easily be used in the above-mentioned heterogeneous network. In many cases, in fact, the standards simply provide an efficient means for transmitting information from one node to the other with an "all or nothing" solution for the meaning of the information itself. In other words, depending on the standard adopted, the receiver has a priori knowledge about any token of information, or simply receives a block of unknown information. The definition of a complete "data dictionary" for the classification of the information used in the context of the MOSAIC project is evidently the cornerstone of the system itself, and should be integrated with the definition of a communication protocol capable of a precise transfer syntax, to ensure that information is correctly transmitted and received, and of flexible semantic rules, grouping the many tokens of information defined by the dictionary into several modules, each having their own rules. For example, the protocol should define the attributes "Title" and "Location" for an artwork, but should also require the presence of the "Author" attribute in a "Artwork Identification Module".
The use of an appropriate transfer syntax alone can not be considered satisfactory, since the different institutions could transmit heterogeneous information. On the other hand, the adoption of fixed semantic rules could be too rigid for the management of a large number of nodes, since the data dictionary could be progressively expanded and the organization of the data modules could be changed. According to these considerations, the solution proposed is based on the use of DICOM, the leading standard for the exchange of heterogeneous data (text, images, sequences, audio, etc.) in the medical field. This standard largely proved to be efficient and robust in many mission critical applications, and is suitable for any customization to the specific needs of the MOSAIC network.
The DICOM standard was developed by the American College of Radiology (ACR) and the National Electrical Manufacturers Association (NEMA), and is targeted to the exchange of digital images between different devices, the development and diffusion of Picture Archiving and Communication Systems (PACS) and the interfacing of different systems. DICOM is based on a relational model of the real world, and does not constrain the implementation and the management of data on each node archives. The standard is Object Oriented, and is therefore based on the definition of abstract data modules, each including several attributes, which can be grouped together to create the Information Objects (Information Object Definition, IDO). Each actual object of the real world is therefore described by the attributes of an Instance of the related Information Object. The definition of the data dictionary (i.e. of the many attributes available and of their characteristics), of the Data Modules and of the Information Objects is considerably flexible, and can be easily customized to fit the requirements of any application. The set of actions or operations that can be applied to the Information Object is defined through a number of service primitives, called DICOM Service Elements (DIMSE). These elements are basically divided in two categories: operations and notifications. Any communication through the DICOM protocol is therefore based on the coupling of an Information Object and a Service Element, thus defining a Service-Object Pair (SOP). The association of the same Object with a number of suitable Services defines a SOP Class. Each node of a DICOM network could implement one or more SOP Classes, playing the role of user of the service (Service Class User, SCU) or provider (Service Class Provider, SCP). The protocol is structured in nine parts, as follows: Introduction, Conformance, Information Object Definitions, Service Classes Definition, Data Structures and Semantics, Data Dictionary, Message Exchange, Network communication, Point-to-point communication. The DICOM standard is ISO/OSI compliant, and can therefore be efficiently adopted in the MOSAIC framework by simply defining the needed Information Object, together with their attributes, and the coupling of these objects with the Service Elements, i.e. the SOP Classes.
The Information Model: The exchange of data will be based on an information model describing the objects of the real world to be managed in the MOSAIC framework. The Artwork can be considered the main object of the information model, since it describes the root information to be managed in the MOSAIC system. An artwork belongs to a MOSAIC Node, which could represent a museum, a gallery, etc., and could also be part of a collection of artworks. For each artwork, several Repertoires can be created, each describing a particular situation in the life of the artwork, as for example, in the case of restorations. Each repertoire can then group together several Specimens, each including homogeneous multimedia representations of the artwork.

 

 

For example, a Repertoire could be created for an artwork before a restoration. Within the repertoire, several specimens could be created, one for the White Light pictures of the artwork, another grouping together images from an infrared study and a third one with a video clip from different viewpoints. After restoration, a second Repertoire could be added to the artwork for the archiving of almost the same kind of specimens taken after restoration occurred.
The customization of the DICOM standard for the MOSAIC framework should include the definition of the MOSAIC IODs, allowing the creation of the adequate SOP Classes to facilitate the exchange of information between the CIS and the MOSAIC Nodes.

To allow a flexible definition of the IODs, all the available attributes could be grouped into several independent Data Modules, as shown in the following table.

Administrative Module

Defines the administrative information available for an artwork, including the year of purchase, the type of acquisitio, the price, etc.

Identification Module

Definition of all the identification attributes for an artowork, such as the subject, a description, its badge position, etc.

Cultural Info Module

Information regarding any cultural event in which the artwork was involved

General Description Module

General attributes for the identification of an artwork (title, author, proprietor, coding, location, etc.)

Technical Data Module

Technical attributes for describing an artwork (Material, Tecnique, Size, Restorations, etc.)

Miscellaneous Module

Additional information about dating, history, etc.

Museum Module

Identification module of a MOSAIC Node, such as a museum (ID number, Name, Address, MOSAIC Partnership information, etc.)

Collection Module

Definition of an artwork collection

Repertoire Module

Definition of a Repertoire (ID code, Description, Date, etc.)

Specimen Module

Definition of a Specimen (ID Code, Date, Description, Multimedia representation format, Acquisition modality - WHITE LIGHT, INFRARED, etc.)

Image Module

Attributes defining the Multimedia representation of the artwork , such as those needed for an image (format, width, height, colors, etc.) or a video clip (format, size, duration, compression, etc.)

Exhibition Module

Definition of an exhibition event (Start and End Dates, Location, Description, etc.)

Contact Module

General Information for Contacts

Url Module

Universal Resource Locator's definition for linking MOSAIC Objects made available on several Internet Sites.

Event Module

Registration module for a general event (Name of the event, start and end dates, etc..)

Relationships Module

Definition of relationships between museums and collections

Sop Common Module Attributes

Attributes defining the each instance of an object, such as its unique identifier, its creator, the creation date, etc.

Referenced Application Entity (AE)
Data Module Attributes

Attributes for the identification of an DICOM compliant MOSAIC Node, such as its Internet Address, Port, etc..

According to the need of transmitting different kinds of information between nodes, more than one Information Object should be defined: it is evident that communication between the CIS and the MOSAIC Nodes will mainly regard the transmission of general information about artworks, while the transmission of the multimedia representation of the same artworks will be available upon explicit request by the CIS or any other Node.
Artwork Identification IOD
The Artwork Identification IOD therefore will strictly include information necessary for the identification of an artwork, including the address and protocol of the node on which any other information (i.e., the specimens) could be retrieved.

IE

Module

Artwork

Administrative

 

Identification

 

Cultural Info

 

General Description

 

Relationships

 

SOP Common

 

Referenced AE Data

Artwork Multimedia Data IOD
The multimedia representation of an artwork, instead, will be managed by a separate IOD, Artwork Multimedia Data, in which all the information about Repertoires, Specimens and Multimedia objects could be found.

IE

Module

Artwork

Administrative

 

Identification

 

Cultural Info

 

General Description

Repertoire

 

Specimen

 

Multimedia
Representation

 
 

Relationships

 

SOP Common

MOSAIC Storage Service Class
The implementation of the storage service class will provide services at the application level, allowing the transfer of data and images between different MOSAIC nodes. Two distinct classes of services should be considered, according to the separation of data between the CIS and the peripheral nodes:
Artwork Multimedia Data Storage:
based on the information defined by the Artwork Multimedia Data Object, allowing the transfer of multimedia representations of the artwork together with data useful for the identification of the artwork itself.
Artwork Identification Storage:

based on the information defined by the Artwork Identification Object, allowing the notification of the existence of an artwork from a node to the reference CIS..
MOSAIC Query Retrieve Service Class
The implementation of the Query Retrieve Service Class will provide services for querying a MOSAIC Node and retrieving information with different level of detail. This service class should not be considered as a flexible and powerful search tool, but as a simple mechanism for hierarchically navigating the MOSAIC Nodes, allowing other Nodes of the network to request information about the available artworks.
Identification Only Query Retrieve FIND:

allowing the retrieval of general information from a node, such as the Node Information, Collections and Artwork Definitions. This service class should mainly be implemented and used by the CIS, where the detail of stored information is limited to the definition of the artwork.
Artwork Query Retrieve FIND:

extending the Identification Only Query Retrieve SOP Class to the Multimedia Representation Level.
Artwork Query Retrieve MOVE:

allowing a node to request the transfer of data, through the use of Storage Sub-Operations, to a destination node.
Communication Model
On the basis of the previously defined Sop Classes (IOD and services) a possible model of communication within the MOSAIC network could be described as follows:

  1. A multimedia representation of an artwork is made in a museum or in any other appropriate facility. The operator is concerned with carrying out, with the use of a special application (Manager Interface), the necessary operations for archiving the Artwork on its MOSAIC Reference Node, (MUSEUM_1). This Reference Node could manage the electronic archives of a museum, of a group of museums or of any facility capable of making a multimedia reproduction of artwork. The Manager Interface must be capable of providing the operator with the necessary instruments for creating a complete Artwork object, i.e. with data and multimedia. It must also implement, with the role of User, the Artwork Multimedia Data Storage Service Class, which enables to make requests for archiving.
  2. The Reference Node MUSEUM_1, acting as an Artwork Multimedia Data Storage Service Class Provider, receives the multimedia representation and archives it. At this point, it automatically or, according to time limits established by the person responsible, notifies its MOSAIC CIS Node that the multimedia representation is available on its database (Artwork Identification Only Storage SCU). The CIS will keep all notifications in memory and, in doing so, it will create a meta-database on the basis of which it will provide the Artwork Identification Only Query/Retrieve Service.
  3. Users who wish to visualize the multimedia representations of an artwork must have an application (User Interface) that firstly implements the Artwork Identification Only Query/Retrieve SCU service with which they may send queries to the CIS Server. The CIS Server provides for information on Museums, Collections and Artworks, and in this latter case, in particular, the necessary information (network address, port, caller AE, called AE) for connecting to the MOSAIC Node that keep multimedia representations of a requested Artwork.
  4. At this point users directly connect to the target MOSAIC Node, and acting as Artwork Query/Retrieve SCU can carry out hierarchical queries by scrolling down from the "Museum Level" to the "Multimedia Level" and the multimedia representations may be easily obtained at the client side.
  5. Alternatively, users may request to transfer the entire Artwork object with a MOVE query.
4.2 Technology and standards used

Creating an integrated system on culture entails individualising a series of agent entities (museums, libraries, photo-archive,.. ) and of users (specialists, researchers, tourists, tourist operators, adept employees,..) and the cultural service centres capable of facilitating and meeting agents entity and users with an added value.
The agent entities and the users are today two macrocosms disjoined or casually integrated. For this reason exists a flow detachment between inquiries and requests.
It is, therefore, mandatory to define an intermediate layer of interconnection that can make the system truly interoperable (cultural service centre).

The technical Mosaic framework can be presented in terms of client fronted (application) and server organisation (infrastructures):

local USER

Applications

Tele-conference, object manipulation, smart card, ecash, Search&Retrieval, data entry, network navigation, IT-services

Access to physical space: Training Room, Video Conference, Virtual Theatre, Multimedia Room, CyberCafé, Marketing Area, Workshop

Network Access

Internal Network Services and External Front-end

 

USER/CSC Network

Applications

Email, file-transfer, web-access, S&R, ECMS, ecash, newslist, Cultural on-line browser

Network Access

Pop3, SMTP, FT8, http, Z39.59, listserver, Corba, ODBC

 

CSC/CSC Network

Applications

OPAC-provision, database, maintenance, ECMS, accounting, digitalisation

Network Access

Virtual collection, 3D models for exhibition, ISDN/ATM-trasmission, real audio/video IPR

 

As the ganglions of a nervous system the cultural service centres know the semantic rules of the primary users (multilingualism and interoperability) and satisfy the most sophisticated inquires (theme of research) inside to the cultural dimensional parameters: heritage period, multi-subject (pictorial, archaeological, bibliographical,.. ), .. with a multimedia response (image+ text+photo+ ...).
The cultural service centre knows how to get access to all the primary information sites (museum, libraries,..) through their specialised catalogue (Meta-database).
This centre works as an information centre through the internet document allowing the dissemination of all the cultural information related to a theme (e.g.: Picasso, the gothic architecture, the painters of the 1500, the Greece sculpture ..) and can reach other centre that manage other themes in order to give a complete overview on cultural heritage. The related services are aimed to disseminate cultural events (stages, exhibitions, workshops, meetings, manifestations..) on which the theme is treated.
The integrated cultural system is therefore a structured capillary make-up of information of primary layer (images,texts,photo, video,..) archived into the agents entity (museums, library,...) that keeps the information and the semantic structures of second layer (cultural service centres) that know how to join the primary layer information via an high speed network (ATM ) and can furnish it to the final user via internet.

We believe in two types of intervention:

a) an heterogeneous tool kit that allow the user navigation into the cultural heritage patrimony via internet. The tool kit is composed by several specialised tools on different cultural fields (handling of paintings (zoom,color filter, restoration results visualisation..), handling of sculpture (3D visualisation, radiography maps, ...) , handling of archaeological ruins (Virtual reality reconstruction, forecast for environmental effects,..), a cultural on-line browser (multilingual and interoperable thematic inquiring of raw data, correlation of homogeneous information,..), etc..
With this environment the user can build an added value local database of cultural information highly manageable and customised.
The tool kit will expand the diffusion of cultural heritage on the user community with an educational and professional added value. By this tool kit the user becomes an active actor of the cultural evolution and can articulate and develop personal theory on the specific cultural subject.
The aim of this tool kit is to transform an user from a passive actor to an active one.

The Cultural on-line Browser Client software layers

Cultural on-line Browser

Commercial Browsers

CIMI client

Plug-ins

Operating System

b) a whole of cultural service centres particularly specialised on single cultural subject or complex subjects (archaeology, architecture,..) capable of dialoguing with all the cultural information depository structures (museums, library,..) via an wide-band networks (Euro ISDN, ATM).
These centres are pivotal elements of the nervous system at the base of the flow of the cultural heritage information.

 

A New Approach to the Cultural Heritage

Detecting 3D rests on archaeological sites and storing them in a new realistic way is changing the archaeological thought. At the same time, new tools are preparing the Public Administration to control and to manage information. Supporting decision in restoring and rebuild ancient monuments and artworks, the Virtual Reality can give new life to the scientific hypothesis without expose the real ruins to the impact of erroneous actions. So monuments could be rebuild 3-dimensionally following several hypothesis, virtually restored and brought all around the world without damaging the real one. Furthermore, virtual tools can help Museums, Cultural Associations and Foundation to better explain the meanings involved in the monuments, and could convert these information in electronic publishing, either on CD-ROM than on the Net.
Some Remarks on the Use of the Virtual Reality in the Archaeology and Art History
Adding the "Infinite Resolution" technology to their well known applications Infobyte, one of the world leader companies in VR and Multimedia explains the use of the textures, images and high definition capability to build more immersive 3D-environments and more exciting multimedia titles.
Using 3D tools on the Web to visit Monuments
VRML, Java, Cosmo, QTVR, AlphaWorld and other environments can allow the production or re-production of artworks and archaeological sites on the Web. Museums can benefits from the Net in order to allow the potential visitors to preview their contents, to prepare cultural rides and to reserve tickets, time visiting and accommodations.
Urban Space and 3D Managing
The experience of the Graz University in Austria and of the Fraunhofer Institute in Germany. Virtual reconstruction of Quarters and Blocks help the Public Administration to control and to projects interventions in the cities of the Old Continent.
(Prof. Franz Leberl from the Graz Univ. And some other from the FhI, Germany)
Digital Analysis of Paintings and Frescos
A program for the analysis of the perspective of colour raster images and the rebuilding of the corresponding tridimensional models without loss of chromatic information is presented using, as an example, the famous painting "La flagellazione" ("The flagellation") by Piero della Francesca. The seminar will show the different phases necessary to determine the elements needed for the rebuilding (the distance of the observation point from the painting and from the ground) starting with the extraction of the basic perspective structures of the painting (ground plane, lines) up to the calculation of the main accidental point, of the horizon line and the distance point.
It is then shown how it is possible on the basis of these elements to rebuild most of the 3D model that originated the image. Some representations of the model will then be shown using different view points and different directions of observation.
About Virtual Archaeology
"Towards a virtual archaeology" is the evocative title of an article published by Paul Reilly in 1991. In it he describes some of the possible courses that might be taken by the archaeology of the future - an archaeology we can imagine as being essentially technological, multidisciplinary and virtual (in the scientific sense of the word), because it will be linked into the fields of computer processing, simulation, experimentation and computer reconstruction. But will the archaeology of the future be like that ? What language will it be using in the third millennium ? What will its fields of investigation be ?
Above all, how much of the ancient world will be able to reconstruct from the remnants of its material culture, sites and buildings ?
The possibilities that are increasingly being created by scientific and technological research have opened new horizons for archaeology and redrawn its boundaries. As progress marches on , we will be able to reconstruct ever larger segments of our most distant past, leading to a more accurate understanding of the macrocosm of the ancient world. The problem for archaeology is to retrieve the maximum possible amount of information from the material culture, so as to recapture its non-material aspects as well.
However, this process of amassing and interpreting information is a continuous one; what we cannot find out or understand now, we will be able to comprehend in the future - provided we do not destroy or lose the underlying data. It is important, therefore, not to waste information or lose access to it. In this process of acquisition , restoration and re-presentation the assistance of computers and other technology has become vital, and it is here that the term virtual archaeology becomes valid. The archaeology of the third millennium will very likely be a science with a strong technological element that will enhance out of all proportion our ability to explore, to interpret and to classify, bringing with it a greater and more penetrating ability to reconstruct the past. Loosely speaking, it will be a computerized archaeology, because it will involve the large-scale use of computer and archaeometric science in a major scientific endeavour to develop a truly virtual research laboratory. The "quality" of archaeological information and classification will in future create the bases of a new cognitive science.
Excavation and fieldwork are sometimes rather embarrassing for the archaeologist, because (paradoxically) they involve partially destroying the site that is the object of research without ever being able to recapture the whole of the information it contains. In the course of exploration the archaeologist destroys stratigraphy and structures and removes large quantities of soil in order to be able to interpret the excavated remains; "seeing what’s underneath is essential for interpretation, but it never provides a whole answer. In many cases - including the cities richest in history - ancient structures hide yet earlier structures. Troy, for instance, had at least nine main phases dating between 3000 bc and the Roman period (Troy IX), and other phases again dating to the Late Antique and subsequent periods. Each one of these phases describes and represents a different city, and each would become intelligible to archaeologists only after thorough investigation - and yet this would have to involve the removal of overlying structures from later phases. Stratigraphy represents an extremely varied and complex sequence of innumerable pieces of information that are often difficult to identify - but not one of them is insignificant, and (ideally) not one should be destroyed.
Archaeological excavation is therefore a complex process that, if carried out correctly, allows a reconstruction of past events - or of a small part of them. That is the constant problem of archaeological research. Only a small amount of intelligible information can be recovered from the ground - a minute percentage of classifiable "events" at a site - and the very activity of excavation inevitably involves some degree of destruction of the information that is buried.
A banal example: how much information do changes in the architecture or furnishings of one’s own house (or even the living-room or bedroom) contain about what has taken place in it ? Only one’s own memory can reliably record all that has happened there, for few of the actions and events will have left visible traces: the changed position of a piece of furniture, a mark on the wall or a chipped tile. If our house is destroyed, an archaeologist investigating its remains in the distant future will be able to reconstruct very little of what took place in it. If no related documents have been found, he or she will find it very hard even to work out which rooms was which (without the furnishings, how do you distinguish a living- room from a bedroom ?).
Therefore, the ability to reproduce virtually the whole exploratory phase of archaeological research is the decision-maker’s tool that enables us to answer the question "How much do we reconstruct ?" It is perhaps our only means of refining ever more accurate classifications and interpretations. It therefore also represents the last stage of research: the recreation of an ancient space, including even its most esoteric aspects - not arbitrarily and unchangeably, but virtually.
The methods at the disposal of archaeology - first put on a scientific basis when it enlisted the aid of information science and computers in the 1960s - can now justifiably be called multidisciplinary, because they span so many areas of the applied sciences. The interaction between research in archaeology, geology and the physical, natural and information sciences is now providing an ever firmer methodological foundation. However, one of the great goals of archaeology is to be presenter (or re-presenter) of information - of what we can be deduced and extrapolated from its data and finds.
Alongside research, therefore, it has an equally important role of communication and dissemination to develop. Amongst the many fields of research, archaeology -synthesizing the most disparate hypotheses in an all-embracing scientific attempt to reconstruct the past - is one of those best able to capture the imagination of the public.
Why is the virtual reconstruction of an archaeological site so important ? Because, over and above its strong popular impact, computer reconstruction allows the presentation of complex information in a visual way that enables it to be used to test and refine the image or model that has been created. It is very much more than a graphic reconstruction: it is a simulation. And, because it is a simulation, it provides a non-intrusive and non-destructive means of exploring a model in three dimensions and from an infinite number of viewpoints. Furthermore, it allows objective verification to be made of possible interpretations of architecture, material culture, topography, palaeo-environmental data, restoration, museum display, and any number of other factors.
The ancient world that could be explored by virtual archaeology is a world in color - very different from the monochrome world to which earlier reconstructions have accustomed us. The polychrome renderings of building materials - from Parian marble to wood, from stone to travertine, from limestone to terracotta, and so on - convey the colour and texture and vitality of the architectural finishes and the ancient buildings they adorn.
All these factors make virtual archaeology a highly useful tool for enlarging our knowledge of a field that has hitherto been under-explored, perhaps because it is concerned with the past.
In April 1995, at "Technology, Instruments and Applications", the third International Conference on the World Wide Web (now the major element of the Internet, the world’s largest digital network), a new graphics language was presented: VRML, Virtual Reality Modelling Language. VRML is a language that describes three-dimensional objects and allows the user to move from texts into three-dimensional spaces and vice-versa. It is a completely new way of visualizing information in three-dimensional space via hypermedia links, allowing the information/objects to be rotated, moved and observed from any angle. This powerful graphic language opens up new and extraordinary possibilities for handling multimedia data in three-dimensional form.
We think that in the near future archaeological information will be available in VRML format, offering the opportunity of exploring for instance virtual archaeological parks furnished with physical and conceptual models, with finite territories and multidimensional ideas.
Some reference application in the Archaeological field are: Pompei, The "Rocca di Entella", The "Bucchero of Marzabotto", Stonehenge reconstruction, Ur digital 3D model, The Monumental Architectures of Ebla ,The Tumbs of Horemheb and Bakenrenef, Prince Uage room at Khelua, Lascaux Cave, Chhokia digital reconstruction ,Pueblo Bonito, Tenochtitlàn

Education Entertainment Applications

Edutainment is potentially a new field of development for software applications. Such kind of "value added" games will substitute common "shot & kill" games adding some useful content like historical background to the entertainment. This approach will be also useful in the field of cultural heritage promoting edutainment applications linked with artworks or archaeological sites. One of the first example in this direction has been showed on the occasion of Imagina INA 97 in Monaco. The application is called "Versailles 1685: A game of Intrigue at the Court of Louis XIV". The application is mainly based on a digital 3D reconstruction of the palace of Versailles as was in the XVII century fitted with original paintings and furniture. This game presented one major challenge: how to reconcile imperative game requirements and the constraints of historical fact, or, how to keep an attractive game form while still communicating historical data which is, by nature, rigid and unwieldy. These two imperatives had to be combined without allowing either one to cancel out the other. In this game is an incredibly effective means of reconstructing a Versailles that no longer exists. It enables us to explore the chateau exactly as it was in 1685, to infuse our often ponderous documentation with new life and to put the hum and throb of life back in the chateau. New technology enables us to makeVersailles better known to the public by leading them away from the beaten track. For the chateauis not very well known, apart from the State Apartments and the Hall of Mirrors. Given that the game takes place in 1685, locations had to be reconstituted exactly as they were at that time, whereas the chateau and the gardens were permanently being modified. In such historical reconstruction the documentation, in the form of engravings, paintings, architectural elevations, memoirs atc., is sometimes contradictory or incomplete and require rigorous collation.
The player has to solve a plot to kill the king taking part to the main ceremonies and events linked to the king’s everyday life. QuickTime VRTM – like environment let the user walk through the palace looking at frescos and asking for further information about artworks and architecture. The king’s day regulated life at the Court so it naturally came to underlie the way the game unfolds. As a result, the historical reality of life in the chateau at the time is intimately interwoven into the game. Similarly, anecdotes recounted by chroniclers of the time have also been integrated into the story.
This application enables us to rediscover Versailles and provides an astounding confrontation between the reality of still existing places and the reconstitution of those that have disappeared. The reconstitution provides detail, allowing us to contemplate the variety of the décor, its beauty and its quality. The user can also discover astonishing things which we would otherwise not imagine at Versailles, such as the spiral staircase.
Such experiments will bring the monument back to life meant redecorating rooms and re-installing paintings at present scattered around different museums. Paintings are placed in their original locations and textiles are fully restored in order to reconstitute the monument as it was at the time.

Another interesting example of SOHO market application devoted to cultural heritage is, no doubt, "Roma", a full tridimensional interactive application rebuilding the ancient Imperial Rome with palaces, houses, monuments in the original "coloured" aspect.

MOSAIC APPLIED AND REFERENCE Technologies and applications
Telecommunications
We introduce satellite communication, mobile communication, and others telecommunication technologies, such as ATM, ADSL Access Network, NORTEL Broadband communications over power supply and Internet & Basic Services Evolution, EURO ISDN and Cross media technology.
Hardware
Data Acquisition, Digitalisation
Concerning the reconstruction and digitalisation phase lot of technology and know how is available. Among others there are 3D-scanners (for small objects), digital camera, video digitisation working place, 3D-reconstruction using photogrammetry techniques, numerous geometric modeling systems, and animation systems are available.
Data Storage
The easier CD-ROMs are extremely cheap, especially when produced in great numbers. The CD-ROM readers are continuously dropping in price as well. CD-ROMs can easily be distributed and handled, and one of them can take a substantial amount of data (650 Mbytes). Another interesting technology is DVD. The DVD looks a lot like its predecessor, the Compact Disk. But the similarity is deceptive. In terms of the possibilities it opens up, the DVD is out on its own. A basic Single Sided Single Layer DVD holds 4.7 GB of data, or as much as 7 CDs.
A new interesting operative product are Imation SuperDisk Diskettes and Drives.
We individuated many useful products for Data Navigation and Data Visualisation (Fakespace BOOM, Custom devices, Stereo Video Beams, CAVE, IMAX Theater, Easy Guide...)
Databases
A foundamental step of MOSAIC project is the implementation of museums and collections database. This very complex application will be developed with MS ACCESS for prototype and distributed data entry and with SQL SERVER or ORACLE for pilot implementation. Other interesting applications are object database software, such as X-WORLD, Jasmine, ObjectStore, O2.
Data Presentation & Encoding Standards
Client-server and modular database architectures have provided diverse opportunities for the development of interfaces and data presentation software., especially the exploitation of open solutions for terminal-side processing, notably Java applets. Recent improvement on dynamic presentations offered by the new specifications of HTML 4.0, CSS2 (style sheets) and VRML, have assisted in the evolution of an open multimedia presentation platform which is fully competitive with respect to proprietary solutions in terms of functionality and content quality. The delivery of real-time (streamed) audio-visual content, of great relevance and potential for museums applications, is also being experimented with on the Web, thanks to new specifications such as SMIL (Synchronised Multimedia Integration Language).
Concerning user interface front-ends for database access, the following two formal standardisation efforts have to be considered:
HTML, which is an application of SGML. This is the data format that has made the World Wide Web possible. All documents transmitted over the Internet are coded using this language. The draft of the extended version HTML 4.0, includes facilities for multilingual data presentation, interactive elements, objects and control of presentation using cascading style sheets.
VRML.This is widely acknowledged as the best available means of encoding movable objects that need to be displayed over the Internet.
Image Format Standards
Image format standards define ways of capturing, storing and compressing digital images. There are a large number of formats available for carrying out each of these functions. The following formal standards are available for bitmapped images:
JPEG, GIF, TIFF. TGA and others for colour and greyscale pictures,
MPEG, MOV (moving pictures)
Levels of resolution and compression used in specific applications tends to be application-specific; also hard- and software developments are enabling the creation, use and storage of ever higher quality images. One of the possible solutions is Flash pix. FlashPix is a hierarchical digital image file format that provides an ideal way to view and print high-quality, high-resolution images from the WWW. A FlashPix file consists of multiple versions of an image at various resolution levels.
Other interesting solutions are :Lightscape, form·Z : The 3D form synthesizer, MultiGen…
Searching distributed databases
Z39.50 is a formal standard (ANSI, NISO, ISO 23950) defining an open protocol for sophisticated online information retrieval. Z39.50 makes it possible for a user of a single search interface to search and retrieve information from other sites (that have also implemented Z39.50) without knowing the specific search syntax that is used by those other systems.
Additional communication and transport protocols, allowing more advanced search and retrieve functions, are currently under development.
Several profiles of Z39.50 have been also developed. In particular, the specification of a specific profile targeted to museum collection information (known as the CIMI profile) is under way and has been demonstrated and evaluated by a number of museums and their software suppliers.
Other interesting features are DAVIC and DICOM.
Interoperability of Payment and Access Systems
Some de-facto standards are emerging for using credit cards on the Web and for other types of "currency" such as digital cash. Transaction security standards include Secure Sockets Layer (SSL) from Netscape and Secure HyperText Transport Protocol (S-HTTP). These protocols work at different layers in the TCP/IP stack, that’s why many Internet Web server vendors implement both. SSL and S-HTTP secure transactions only from the Web client to the Web server; in a second time, the process of sending the transaction to a credit-card processing plant for approval must be handled over a private, leased line (unfortunately making it less cost-effective for smaller companies). Secure Electronic Transactions (SET), a promising standard set by Mastercard, Visa and other vendors, is actually a combination of an application-level protocol and recommended procedures for handling credit card transactions over the Internet. CyberCash technology is another primary participant in the transaction security market: this easy-to-use payment application could rapidly expand in terms of payment technology.
Content & Structure Description Standards
There are a number of content-providing communities, which have already, or are developing, national and/or domain-specific standards to support the description of different types of content in prescribed formats. Two exemples are:
RDF (Resource Description Framework). One such evolving standard is the metadata initiative by W3C (World Wide Web Consortium), which is working on defining a metadata syntax known as the RDF
Dublin Core.This specification is being reviewed and adapted by a range of domain-specific communities including those concerned with libraries, visual arts, museums, galleries and slide libraries. Its focus on resource discovery means that it is ideally placed to form a link between the vast array of local standards currently in use.

 

5. Project maturity

The Annual Review – Project Assessment has evaluated the work done until now between good and satisfactory. The overall recommendation has been : Continue.
The MOSAIC Consortium has discovered a strong expectation from the cultural world (from different players in the cultural heritage). Following the line of MOU, we found many potential partners which are very interested as industry in sponsoring, institutional organizations for content provision, users (customers) interested in access to the content promoting artistic goods (large demand from owners of artistic goods), etc.…
Technology Infrastructure are available, but a part of the content is still „missing". A facilitation of creating and managing new content is necessary. We will achieve it by increasing the capability to manage with institutional organizations. Shift of paradigm from centralized to cooperative (decentralized) approach - network aspect.
The creation of new areas and economic flows around the valorization of cultural heritage could determine an anomalous and opposing trend phenomenon. In this case there is the possibility that the introduction of new value added technologies could increase employment instead of reducing it (something that occurs almost everywhere in other applicational sectors).
For this reason we believe that MOSAIC by creating new services, can give the opportunity for new jobs.
A relevant part of the interlocutors, contacted during the workshops, have already demonstrated a concrete attention to the MOSAIC project. The list of the additional partners is already presented in the previous paragraph.
To confirm the interest created by the MOSAIC project, a particular honor has been given to MOSAIC for its innovative aspect. The Smithsonian Institute has awarded a prize to MOSAIC for 1998. The official prize giving will take place on April 6 1998. Apart for the obvious value of this award, this acknowledgment also represents an interesting sign of the value added that projects backed by the European Commission can represent throughout the world.
MOSAIC is aimed towards a global market and has to place its attention on users distributed world-wide.
The rapid activation of this direction is conceived on a logical basis of this type: detection of a vast network of agents and a world-wide distribution (EU, G7, etc.) capable of guaranteeing the retrieval of information on the patrimonial cultural (depository countries) and able to divulge them (user and promotional countries). Combine these agents to agencies, corporations, institutions and foundations capable of sustaining the system's start-up.
This first operational kernel is based on the partner’s group present in this proposal, but it will be amplified during the project evolution. Therefore, the objective is that of retracing the dissemination process which in the recent past occurred in the technological context with the Internet phenomenon.
The ulterior elements on which MOSAIC pay attention are the following:

The make-up of a cultural service centers that has within an organised group of people responsible for the promotion of a single theme or more cultural themes seems to be the right answer for this request. All of these operations are idealised within a consolidated technology EURO-ISDN and INTERNET WEB.
The success of the dissemination depends on some important factors:
the capacity to arouse interest
the capacity to collect the users' expectations
the capacity to offer an added value
the simplicity with which information is transferred
all of this aspect has been analyzed and the a first feedback on the dissemination phase WP 1800 that is in progress.
An analysis in this sense serves to sustain the economic projections and, therefore, the market plan and serves to avoid a non-fulfillment of the market's expectations.
We are basing our work on the existing activities to improve the quality in presenting added value services (e.g. RAMA or Aquarelle are technical projects) MOSAIC is not a technical approach, MOSAIC will meet the expectation of the users in the 3rd millennium in the area of Cultural Heritage, MOSAIC has the intention to bring the standards to the market - enabling the setup of Trans-European cooperation networks, MOSAIC builds a starting point for a global framework (which is outlined for the 5th Framework program) in the area of Libraries, Museums and Archives.
MOSAIC is middleware between users and providers (content and solution) with the aim to offer solutions for generic services for the users as well as for the providers (we have re-evaluated a lot of other International activities in the Cultural Heritage area).
From a technical point of view we focused our attention to easily manage electronic cultural heritage access using distributed databases which are only enabled using the existing standards.
MOSAIC tries to use everything that exists as regards standards and applicational products in order to satisfy the necessity of value added services for users.
Therefore the basic element is to underline the applicational and commercial context in which one is working and not supply an information technology solution for such a complex subject.
Consequently one has to deeply study and pay attention particularly on the analysis of the desiderata and on feedback from potential users at world level.
Cause of the large interest of the public on MOSAIC topic, and for this reason trying to follow the requests of the users, we have prepared a first demonstrator which causes much more effort than expected.
We did not expect to find a so high level of complexity (3 levels - technical, application, human). We like to define it as a larger challenge than expected before (for example the definition of a CSC team which is not only technical oriented).
The quality subject-matter is a courtesy of the information contents tied with the cultural patrimony and is of particular importance. One of the elements that today makes it difficult for a correct divulgation of the contents of the complex context as that of culture. This point has above all an organisational value. In fact, today the products developed in some countries are not correctly validated by users of receiving countries and this often causes problems of misunderstanding in the initial phase of the system.
The principal elements in this sense are: These functions that we hold indispensable must be done by an editorial office available in each cultural service center capable of revising contents of translations of the quality products made in other countries of a non mother tongue to finally guarantee the global accuracy and the quality of the product that circulates in the Mosaic system.
Furthermore, having placed our attention on the value added service issue, quality is equal also to efficiency and client satisfaction. Therefore quality becomes a distributed concept which in a transversal way effects all the organizational and functional elements: engineering of the available spaces for the general public, facility in the use of the applications, attention to particular users (disabled, children, ...).
Clearly quality also becomes an important aspect in investment costs. Therefore the quality element has been placed in the light and has been made tangible as far as requirements and guidelines are concerned. As far as the implementation of the project is concerned one has to obviously apply a trade-off between level of quality and availability of investments. However it is not possible to go under a certain level. Thus MOSAIC can represent also the basic reference to predispose minimal level services.

 

6. Socio-economic benefits

From the analysis of the state of the arts it has been evidenced how the flow of the divulged cultural patrimony is fragmented, not very structured and above all incapable of creating aimed international synergy. Initiatives are lacking and guidelines coming from cultural environments, in essence, start a promotional motor. Create synergy and activate the thematic discourse between the various institutions that are the promoting agents of the system.
Mosaic promises to understand what the diverse cultural centres are doing or trying to do and how they can be enforced. The make-up of a cultural service centres that has within an organised group of people responsible for the promotion of a single theme or more cultural themes seems to be the right answer for this request. This organisation team has the task of maintaining contact with the other cultural centres disseminated in the Mosaic system to predispose video-conferences linked to specific themes, to promote cultural events and manifestations, to organise work groups and debates and to manage a cultural newsletter regarding the context. All of these operations are idealised within a consolidated technology EURO-ISDN and INTERNET WEB.
It is important to note that the environment so generated could also include regional servers, customised to language or to the regional education requirements that may be in effect. These servers will interoperate semantically with respect to the educational domain. In principle it will be possible and feasible to extend this interoperation to include where possible servers developed autonomously for other existing educational and cultural networks.
The system's capacity to finance itself is based prevalently on the encounter between demand of culture and capability of dissemination.
In the initial phase of the project it is necessary to predispose the embryonic element of the network and, therefore, construct contractual links between the various cultural service centres and activate their services in an experimental way. This direction cannot be omitted from structures capable of sustaining the initial payment of the system.
In the second phase when the interchangeable mechanisms of information have been edited, the political system launched and the exercise tariffs have been individualised (rent, service cost, locations and fees, etc.) through a correct and concrete market plan, the system will be able to proceed on its own account.
Taking into consideration the enormous contents of information, we believe that the volume of activities correlated with the cultural service centres cannot help but grow, consequently, feed itself new investments and new working opportunities.
This idea is even at the base of a combination of partners chosen, in which the cultural/institutional elements are evidenced and the industrial promoters, financiers and technological industrial elements are avant-garde on cultural context.
Considering the vast cultural patrimony existing in the European States and their actual state of accessibility, the dissemination and cultural promotional aspects of this patrimony assume a double value :

Around the cultural patrimony, therefore, one can individualise the vital elements of a new horizon full of social - economic aspects.
The present European patrimony lies nearly asleep (stagnant) in a barely accessible context.
It has been noticed that the volume of world-wide visitors to an artwork inevitably could not see at same time a work of art or could not understand the contents. It’s, therefore, important to stimulate curiosity.
The visitor maintaining its interest awake through particular occasions, specific events that activate the debate. It’s absolutely not true that the virtual visitor’s interest in observing artwork the real contest ceases. However, he/she is normally curious and visually the effects of a virtual visit promote the increase of real visits and the increase of interest in products derived from culture.
We believe the induced unlearned industry and operative tied to the cultural patrimony is very long below its potential level.
This vital element of interest can not see the European Community detached and distracted and in a passive waiting phase but must see the Community structures sensible and extremely ready in the initiative in this area.
The system was born from the simple awareness that culture for some time was confined to a fixed context and it was not a vital element of stimulation of promotional ideas.
The technological evolution that goes towards characterising our institutions and museums risked enslaving the vital element of promotion and dissemination of culture to a mere confrontation of performance. Therefore, there is a risk that the technology room could restrict the vision of growth even if apparently it is expanded in that it reduces the capability of promoting and stimulating cultural users.
Our project places the objective of not reducing a network to a simple concept of technological power, but to create a network first on agreements made and on promotional ideas and then on adjustments regarding current technology.
In fact, the obstacles of cultural dissemination are many except the technological ones, they are operational, methodological, programmatic and they require a clarity of intentions starting from the first interlocutors: the institutions.
That is why, we chose orientating our studio effectively within the institutions and agencies, making it possible to come to an agreement and consequently able to generate channels of exchange of cultural contents.
The promotion materialises as such, through initiatives, manifestations, cultural events, encounters, seminaries, etc. The basic starting point of the system is thereby born. Making everyone join in conversation and surpass the linguistic and operative barrier through familiarisation and agreement of cultural catalysation.
The interoperability of the system presupposes the presence of centres, structured with cultural animation. The consumer must, therefore, know how and where to meet the interlocutors. The interlocutors must know and think of a global village of the culture in which to operate.
These aspects are, therefore, totally independent from a technical element but they need an industrial project well organised that can take advantage of the current technology as long as it is required by a specific cultural process.
The culture can, therefore, use the technological instruments but not become enslaved and lose its team and creative spirit.

7. Justification and eligibility for Community aid

The Mosaic project feasibility study has been co-financed by the UE for the feasibility study. The UE Commission has already evaluated the project eligibility for the community aid.
MOSAIC Project is fully compliant with the TEN Telecom eligibility criteria as stated in the following documents and regulations:

Council Regulation (EC) No 2236/95 of 18 September 1995 laying down general rules for the granting of Community financial aid in the field of trans-European networks. Decision No. 1336/97/EC of the European Parliament and of the Council of 17 June 1997 on series of guidelines for trans-European telecommunications networks.
MOSAIC is fully compliant with Community law and Community policies, in particular in relation to competition law, the award of public contracts and the directive on the protection of individuals on the processing of personal data and on the free movement of such data (directive 95/46/EC of 24.10.95).
The provision of services will be based on open market standards (both ‘de jure’ and ‘de facto’), ensuring wherever possible multiple standards. In addition, feasibility studies must demonstrate open access to the proposed services and applications, including access via alternative infrastructures wherever possible.
Both the initial Consortium (Regional and local Institution plus research centres or IT companies) and the public funding entities are strongly committed to the project. The economical contribution of the Commission should act as a catalyser to clear start up obstacles co-financing the launch of MOSAIC.
Benefits
Information that is supplied will be theme-based, and avoid users having to access multiple sources. Intelligent collecting of data will be provided thus avoiding the present random accessing resulting in the generation of "noise" on the networks
An important objective of the pilot is to safeguard the independence, ownership and copyright issues of each of the entities involved. This will be achieved by ensuring that each museum manages its own server containing multimedia information relative to its own exhibits. Fees to access this data will be managed locally. Each server will then export selected information which will be stored on the CSC and be used during information searching. If information is requested through the CSC concerning works of art located in a particular museum and subject to access fees, then the CSC will manage the appropriate accounting.
Added Value
The project approach allows each museum to maintain its independence while the CSC offers the following added value:
for particular themes the CSC will be able to access a number of museums and thus offer a greater range of information and objects than any single museum.
by collecting information on particular themes, and subsequently sorting it, correlating it and so on, accessing the CSC will prove to be an efficient way to obtain information on artists, periods, styles etc.
the wealth of information on the CSC or accessible through it will simplify user access and avoid ad-hoc "surfing"
Languages
handling different languages
localisation of collated information into different languages
European Added Value
Proper mastery of the telematic marketplace is going to have a direct impact on the competitiveness world-wide of European industry, put forward as a major objective in the Commission's White Paper. There is a potential risk that American companies (both publishers, information brokers, multimedia providers and retailers) gain a sudden advantage on European markets because they are already experimenting with the electronic marketplace and because the American government has been moving quickly to support initiatives like CommerceNet which lay the foundation for the electronic marketplace. Because commerce is vital to the international economy, there is a risk, particularly in Asian markets (such as Japan) where the willingness to experiment and use electronic media is much greater than in Europe, that American companies will also gain an important marketing advantage further weakening the European ability to retail their products [Action Plan, 1994].
American and Japanese companies are also quickly moving forward to develop new supporting software systems, such as for the secure access to multimedia on-line electronic catalogs, for handling security in networks, for trading, etc. The risk is real that the resulting software products will flood the European market or that key patents will be owned by American companies (as appears to be the case already for certain security issues). There is a big danger that European IT industry is again too slow in responding to new software challenges. We therefore see this project as extremely urgent and of great economical importance. At the moment European publishers, multimedia providers, and retailers are competitive within the European market but their position is not without risk. It is not too late yet to make significant contributions to the way the electronic market place operates, but the time gap is quickly getting narrower. The main benefits of the project are seen in the following areas (covering the main items of [Bangemann, 1994]) :
Concrete demonstrators will help convince publishers and information brokers throughout Europe to engage in the activity of making electronic catalogs available in such a way that commerce can be based on them. Moreover, by making the demonstrators publicly available, the project will contribute to increasing the public awareness and support of the Information Society.
A variety of standards at all levels of the project will be examined and applied. It is also expected that new contributions will be made to standards by filling in gaps, for example in inter- agent communication on electronic networks. This information will be made available to interested parties all over Europe and knowledge about standards is of direct benefit to European software developers.
By incorporating partners from many different countries, the project will foster the growth of transnational European commerce. Many initiatives at the moment focus on a single European country. By supporting a European wide common (electronic) market, the pilot application directly contributes to the main aims of the European Union.
By supporting shopping and trading from distant places, the project aids in the integration of remote regions, elderly and disabled into the core of economic activity. This project therefore supports other current objectives of the European Union as expressed in The White Paper.
The project can only succeed if new advanced information technologies are brought in to solve some of the key issues. For example, it will be necessary to have an agent architecture be developed and implemented in an industrial-strength way. The pilot application will therefore benefit the IT industry as much as the multimedia publishing industry, because it allows them to catch up on the advance that American companies already have due to aggressive US government funding in this area, and a greater willingness on the part of American companies to engage in electronic commerce.
By introducing an intelligent metadabase engine (Cultural On Line Browser), it is believed that a significant value will be added to the materials from multimedia material providers, because these materials will become easier to access and retrieve. There is also a significant value added to electronic catalogs because they will become easier to use and easier to operate on a variety of platforms.
Electronic catalogs and the electronic marketplace are at the heart of economic activity. The commercial impact of software and business practices developed in the pilot application is therefore potentially enormous.
Link with other telematic work sectors
Addressing issues in information dissemination and retrieval, electronic commerce and multimedia publishing, the development will have a strong impact on the majority of the vertical application sectors in the telematics application programme.
Enable European Firms to increase use of telematics in Global Competition
Large and small companies are betting on the growth of the telematics market and are using the Internet for promotional and marketing purposes, to disseminate information and generate sales and this is matched by the growth of Internet and in particular the community of WWW users. Telematic markets particularly on the WWW have expanded immensely over the past few years.
Bring Innovation in an Established Market
Mail-order catalogs generated in the US $57 billions (Janice Castro) in sale in 1994 and Nielsen Media Research (Laurie Flynn) is expecting Web advertising could represent several hundred million dollars by the end of the decade With the solutions developed in MOSAIC this figure could be reviewed to reflect a larger percentage of a EC advertising market which is around 50 Billion ECUs today.
Electronic catalogs are today already available through systems like Minitel or Videotex. Those technologies have reached their limits however - some of them with a rather positive impact, others as clear failures - and will be replaced by more modern approaches to electronic commerce. MOSAIC’s solutions provide a direct answer to the needs that will emerge from this technology upgrade.
Emphasise the Design/Test market-pull approach
The emergence and growth of markets and users can only be effectively used if the needs of users are analysed carefully with the help of industry actors and clients. The involvement of partners in the project that have data retrieval needs will prove to be crucial for translating these needs into more concrete functional specifications.
Analyses of telematic markets show that the customisation of information is important to its use. Electronic markets must show that they bring added-value to convince the customer. Retrieval times must be reduced and the relevance of information must be enhanced for the users.
More and more standardised products are being sold in electronic markets and those that are not per se standardised such as accommodation (which varies form hotel to hotel) will increasingly be made so. Theoretically the approach has been that only standardised goods can be electronically marketed as the customer does not feel comfortable enough with non-standardised goods to buy when (s)he can not touch or feel. Making information available in a fixed standardised format inhibits the offer of customised information to individual users. MOSAIC experiments with innovative solutions to customise information, retrieved from standardised databases, for individual users, using the notion of dynamic virtual museums. It will broaden dramatically the present view of the cultural world.

Section II: Description of the Feasibility refinement and market validation phase